Category: Client Stories

How We Design Impactful, Branded, Product Packaging

by MaSara M.

Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]

How to Use Consumer Personas to Identify your Target Market

by Marstudio Inc.

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

Turning Our Hometown into a Tourist Attraction

by Marstudio Inc.

Anyone who has been in Montgomery County for the past 10, 5, or even 2 years can say that they have seen a rapid change to the fabric of this county that came from dense and rapid economic development.

This rapid change is what motivated Visit Montgomery County to step into the doors of our studio,[…]

Enhesa: Simplifying Complicated Corporate Messages

by Marstudio Inc.

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]

How to Use Print Materials for Targeted Geomarketing

by Sam R.

Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.

Become the Face of Your Location

Take,[…]

The Making of “A Spring in South Langland” Book Cover

by Sam R.

Even though we have all heard the expression “don’t judge a book by its cover,” we were smart enough to know that everyone does anyway. With this knowledge in hand, we knew what our first step was when author Barry Thomas came to us looking to give his book A Spring in South Langland new life.[…]

How the Power of a Social Media Strategy Can Increase Sales

by Annie K.

Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, Marstudio has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]

How Focus Groups Can Strengthen a Brand

by Shevy S.

Our client, Kicks Karate, is a martial arts academy with several locations in Maryland. As the company passed the 20-year mark, the owner looked for a way to rejuvenate his business. He was under the impression that parents were primarily interested in the fun aspect of martial arts for their kids.[…]

6 Steps to Rebrand a Product for Selling Online

by Sam R.

Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]