Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]
A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care,[…]
When WTOP came to Marstudio again in search of a bold and effective bus tail advertising campaign that would incorporate their new logo, we knew we had our chance to impact the advertising world with short, smart, and to-the-point messaging.[…]
Now that the Big Game is over and done with it is always entertaining and educational to reflect on the cost of a 30-second commercial during the game. However, once you discover the amount you need to spend to buy 30 seconds of the mass population’s attention on a certain day it quickly dawns on you: is this the best use of your marketing dollars?[…]
When WTOP, “Washington’s all-news radio station”, approached Marstudio in need of a bus advertisement that went above and beyond the accepted norm in the Nation’s capital, we dove headfirst into our research.
It is well known that the most important aspect of mobile advertising—as with other forms of advertising—is engagement.[…]
At one point or another you have been the target of pharmaceutical ads that attempt to inspire you to run straight to your doctor’s office to ask for a certain drug. The ad asks “Do you ever feel like blah blah blah?”[…]
What is the key to a strong, everlasting brand? It’s simple! REBRANDING.
Large corporate companies that have effectively and regularly adapted their brands to current social and cultural trends are proven to continue their success for years to come.[…]
Here at Marstudio, we’re starting a weekly post for our favorite logos. Because we are an equal opportunity Facebook Page, we’ll post logos from all different kinds of companies or organizations, and from all over the world. We’ll also explain why we love them.[…]
Every week we rummage through videos of humorous and creative commercials to choose the best ones to share with you. These videos highlight some of the greatest and most creative recent commercial work which we believe merit notoriety and attention.[…]