Tag: marketing

Tips for Marketing to Each Generation

by Debar A.

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

How Companies Use Visual Elements to Increase Brand Recall

by Sam R.

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

How to Use Consumer Personas to Identify your Target Market

by Marstudio Inc.

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

Why the Extensive Brand Identity Process Is Essential for ROI

by Sam R.

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.

Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]

Enhesa: Simplifying Complicated Corporate Messages

by Marstudio Inc.

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]

5 Ways to Make a Statement with Signage

by Sam R.

Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]

Starting a Business? How to Lock Down Long-Term Success

by Marstudio Inc.

A misconception among many businesses is that you should only invest in marketing when your business isn’t doing well. When in fact, a marketing plan should be in place before you open your doors. If you wait until your business is in hard times before you think about investing in marketing,[…]

Branding vs. Marketing: What’s the difference?

by Shevy S.

Marstudio is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]

What Marketing and Tech Can Learn from Each Other

by Annie K.

Last month I attended the Women in Tech Summit, a gathering of fellow developers and digital strategists. Throughout many fascinating workshops, panels, and presentations, one theme stood out to me personally – the striking similarities between the tech industry and the marketing industry.[…]