Tag: messaging

How to Use Consumer Personas to Identify your Target Market

by Marstudio Inc.

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

Hillary Clinton "H" Logo

Why Customer-Centered Messaging is Critical for Brand Marketing

by Sam R.

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

The 5 Key Elements of Every Successful Brand

by Sam R.

We have seen a lot of marketing and advertising trends come and go over the years, and they have taken on every shape, size, and form imaginable. Remember when banner ads, automated direct messages on Twitter, QR codes on marketing collateral,[…]

How Many Easter Eggs Did You Catch in This Year’s Game Ads?

by Annie K.

It’s no secret that Super Bowl advertising is one of the most expensive (and, we hope, creative) marketing efforts a company can invest in. So this is the perfect time of year to gather with friends and enjoy some great snacks while watching the best part of the game: the commercials![…]

WTOP’s Second Series of Bus Ads are a Welcome Burst of Color

by Marstudio Inc.

WTOP approached Marstudio last year to design a series of clever, eye-catching bus ads to motivate commuters to tune in to “Washington’s all-news radio station.” Pleased with the results, they joined us again in 2014 for a second series of bus ads and a series of dioramas (free standing signs),[…]