Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.
Become the Face of Your Location
Even though we have all heard the expression “don’t judge a book by its cover,” we were smart enough to know that everyone does anyway. With this knowledge in hand, we knew what our first step was when author Barry Thomas came to us looking to give his book A Spring in South Langland new life.[…]
Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]
Even in this hyper-digital age, print materials are still effective ways to market your business. With a piece of printed material, people can touch your brand, which appeals to their physical senses. The most important sense to appeal to with all your marketing materials,[…]
What’s one of the trendiest giveaways? From my point of view, it’s the bottle opener. That’s a great promotional item – if you’re a brewer. The person takes it home, puts it in a drawer and pulls it out to open a bottle.[…]