Tag: visual identity

How We Design Impactful, Branded, Product Packaging

by MaSara M.

Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]

How Companies Use Visual Elements to Increase Brand Recall

by Sam R.

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

Enhesa: Simplifying Complicated Corporate Messages

by Marstudio Inc.

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]

How to Create Exciting Marketing for Uninspiring Industries

by Sam R.

How do you turn staid, conventional industries into appealing, engaging prospects for customers? No question, this is one of the hardest things for marketers to tackle. With industries that aren’t very inspirational but are necessary – insurance, medical devices, and lawyers come to mind – marketing is all about narrowly defining your target audience so you can find brand messages,[…]

There’s More to Marstudio’s Logo Than Meets the “Eye”

by Sam R.

A Good Logo Tells a Story

Most everyone has heard of an “elevator pitch.” It’s the way you explain your business’ value proposition quickly to people you meet on an elevator before they get off at the next floor. To create that elevator pitch,[…]

data visualizations

Ridiculous Data Visualizations

by Marstudio Inc.

Using data to create visual representations is a great way to convey information to intended audiences. However, even with the best intentions, data visualizations can go terribly wrong. See examples of what NOT to do here.[…]

brand re-design

Best Brand Re-Designs of 2015

by Marstudio Inc.

It takes a lot to overall haul a company’s design identity—and even more to make sure it’s an effective re-design. In Brand New’s The Best and Worst Identities of 2015, Part 2: The Best Reviewed they take side-by-side comparison of some of the best company re-designs and explain what it is that makes them work so well.[…]

brand re-design

Worst Brand Re-Designs of 2015

by Marstudio Inc.

Despite starting a complete brand re-design project with the best intentions, overhauling a company’s identity can result in complete disaster. In Brand New’s The Best and Worst Identities of 2015, Part 3: The Worst Reviewed they take a look at where 2015 re-designs fell completely flat.[…]

Design Projects that Inspired Us in 2015

by Sam R.

In 2015, two projects really captured the entire Marstudio team’s attention. One was done by Pentagram, and the other by Michael Beirut, who happens to be a Pentagram partner.

Here’s a look at the two design projects:

New visual identity for MIT Media Lab | Pentagram

The MIT Media Lab is a very unique department at the storied university.[…]