When Genesis Health Care, Inc., a Federally Qualified Health Center approached Marstudio they were suffering from a disjointed brand across multiple locations. Their brand appeared old and did not represent their forward thinking organization, mission and exceptional service.
Leveraging their philosophy and tagline, “Deeply Rooted in The Community”, we developed a robust brand strategy and execution plan. We designed a powerful and expansive brand family that gave Genesis a strong competitive edge and made their organization the gold standard for community healthcare. The success of their rebrand was so abrupt that they struggled to accommodate the influx of patients that now considered them the premier healthcare facility in the area. We helped them overcome their branding challenges and they were able to focus on their rapid expansion to serve their community.
You can see more of their brand transformation here.