Here is a hint! It has nothing to do with your product or service. Sign up for your B2G branding and marketing consultation today to discover how successful government contracting companies win federal and state contracts and dominate the GovCon marketplace.
Soon there will be a frenzy among businesses that are vying for new federal dollars pouring into states for infrastructure and other social programs. Big government contracting firms that have established relationships will have an advantage as a result of their past performances. But, nothing is guaranteed. So how can you gain an advantage when it comes to winning B2G contracts?
Unfortunately, the success rate of small businesses lags their enterprise and mid-size counterparts by about 10 points. Why?
It’s simple really. Small businesses generally suffer from 7 deadly tactical challenges such as:
These are the challenges that keep a B2G business owner up at night. Especially the number one challenge which has a direct impact on your bottom line. Yet, if you don’t take these challenges head you may soon join the U.S. Bureau of Labor Statistics small business failure stats.
According to Loopio Enterprise and Mid-market companies have a 48% RFP win rate while small B2G businesses struggle to reach 38%.
We understand and sympathize with the daily challenges that you as a B2G business professional face.
From sales to operations, it is a never-ending stream of decisions and tasks that will keep the best of us busy. No wonder none of us have time to invest in marketing plans and brand awareness campaigns.
As an award-winning and experienced corporate branding and strategic advertising firm hyper-focused on expert visual marketing our expert Chief Marketing and Branding Officers have the experience and specific B2G knowledge to help you overcome the 7 deadly challenges you face as a small business and WIN!
We are branding experts at our core and believe that all successful government contracting businesses become market leaders for one reason only; they have a strong and consistent brand that projects trust and confidence.
of consumers expressed that they need to trust brands first before they engage them.²
Sign up for a strategic B2G CMO Consultation Plan today
Take advantage of one-on-one CMO sessions (up to two sessions per month) to conduct a comprehensive assessment of every aspect of your brand and then expand the audit to your digital assets such as your website and social media platforms, and end with evaluating all your sales and marketing assets like capability statements, sales fact sheets, and brochures to determine your brand’s market presence, messaging and any visual or contextual issues that may be hindering your growth.
Partake in formulating a B2G Brand Strengthening Roadmap™
This collaborative consultative session involves at least one strategy implementation meeting a month with any of our Chiefs designed to help you realize the power of your brand and how it can be optimized to appear as the right fit in the GovCon marketplace. We generate a comprehensive brand report and plan out all the tasks needed to transform your brand visualization and messaging in order to ensure it resonates with contracting officers at state and federal agencies.
Execute and enjoy your market dominance
Our work is not done. Now that we have the blueprint for success, we will help you determine the level of effort needed to execute your B2G Brand Strengthening Roadmap™. Then we provide you with options to have us do it all for you or consult you on the execution of the plan by collaborating with your internal/external marketing department resources.
Schedule your B2G CMO consultation today and let us walk you through your customized plan! There are limited spots available each month, reserve yours today.
Join the distinguished group of businesses and organizations that have leveraged GovMar’s trusted B2G Chief Marketing Officer Consultation Plan™ and built thriving GovCon brands.
Here is a success story that will transform your mindset.
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