Polyester’s creative new identity is dependent on a rune-like custom typeface based on html brackets, </>, and dubbed Polyester Sans.
The new identity, designed by Bedow, is meant to communicate the long history of Polyester, who has been around since “before the dawn of markup”, but also the company’s interest in experimenting. Anything to corporate and stiff was a no-go, and so Bedow took a risk with a design completely out of the ordinary.
The result is a quirky (some say ugly), recognizable, and lasting identity for Polyester.
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