While the debate on color psychology rages on, Nataly Birch of OXP is testing a different design theory.
In a recent article, she explored the difference between color and contrast, and the impact it may have on the call to action.
She examines the designs of ESPN, Moovrs, Metaverse Mod Squad, S-Trip, Squad Digital, El Passion, and more to see what the impact is out of context.
What she uncovers could change the way a company’s conversions are made. Read the full article, Color vs Contrast: Which One Brings More Conversions, by Nataly Birch, here.