In this day and age, having a website for your company is absolutely essential for staying competitive and providing people with easy access to the latest information about your business. With the necessity being so high, it becomes increasingly important for your company not just to have a site, but to update it, manage it, and keep it in top shape. When it comes to powering your site, WordPress is an incredible Content Management System (CMS) to take advantage of.
According to WordPress itself, over 74 million websites currently use the system. As the world’s most popular online publishing platform, WordPress powers 32% of all websites today. Because of its user-friendly interface, flexibility, and scalability, WordPress has gained popularity with tech-savvy users (like Marstudio’s development team) and web rookies alike.
Ease of Use
WordPress, which had its roots as a blogging platform, has come a long way. However, it has kept its original premise of making it easy for people of all skill levels to edit pages — a big point of interest for small business owners. While we still recommend leaving plugin and theme updates to developers, you won’t have to call for help to edit text or switch an image. Managing content and images is simple and typically does not require any advanced tools since all edits can be made directly through the browser via the administrator dashboard access.
WordPress is an Open Source platform. This means that WordPress does not charge a fee for using its platform, no matter how large or busy your site is. However, we can build on the code and extend it to meet your desired level of customization and functionality. For example, you might choose to use premium plugins, which add more features — or custom-built themes, which modify the look and feel of the website to reflect your brand.
WordPress can scale to fit your needs. If you want to take your website to the next level and really stand out from the crowd, you can do so with the help of web designers, developers, and content editors. Through plugins and custom code, WordPress can accommodate a wide range of technological needs, from a simple blog or informational brochure site to a large e-commerce store. You can be sure that your WordPress site can grow and evolve as your business expands.
Furthermore, because of its popularity, WordPress has extensive integrations with other popular 3rd party platforms — making it easy to funnel your clients from your website to your CRM and marketing outreach platforms, to increase conversion and improve tracking.
SEO (Search Engine Optimization)
Let’s not forget that no matter how amazing your website is, people will not see it unless they can easily find it on search sites such as Google, Yahoo, or Bing. WordPress’ base platform is built to be SEO-friendly. Search engines generally find WordPress sites easy to index, therefore improving your rank in search results. There are also additional plugins which can extend your control of what people see in search results before they even visit your website.
There’s a reason big-name companies like Rolling Stone, Sony Music, and Mozilla use WordPress – it works. If you are considering using WordPress for your company’s website, Marstudio would be happy to help. We specialize in building websites that fit your specific needs. Our teams analyze your target audience and propose solutions that best fit your brand, budget, and overall marketing strategy, providing you with expert advice on improving your SEO and the user experience of your clients. Call us today to set up a consultation to discuss all your website design and development needs.