Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this, providing users with another – often more convenient – outlet to view your products.
It Helps Build a Connection
Adding social media links to your website like Twitter, LinkedIn, or Facebook can be a convenient way to keep in touch with customers. A lot of people will visit your website, and not all of them will be customers yet. However, if their interest is piqued, they could choose to follow any one of your social media accounts for updates. If you’re posting on social media actively enough, those users could turn into customers. Seeing a sale for your product on their Twitter feed or Facebook dashboard could be all the incentive they need to finally make that first engagement.
It Helps Prove Relevance
For many consumers today – particularly Millennials and Gen X-ers – social media is critical in influencing what brands they support. It’s easy to check a website and read your “About” page, but through social media, you can express your story a different way. Behind-the-scenes photos, posts about relevant topics, and engaging with comments are great ways to show that your company has its finger on the pulse of what’s “in” these days. Being able to utilize social media platforms not only shows users that you’re not falling behind the times, but also proves your willingness to adapt.
If you would like to incorporate social media into your website and overall marketing strategy, Marstudio is ready to lead the way. Contact us today to find out how we can help you make the most of social media to connect with more people.
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