While having a website is imperative these days, simply owning a site isn’t enough. Your website needs to be tailored for search engine optimization, SEO for short. You don’t have to pay for ad space just to rank higher in Google –there’s actually a method to it. Here are some of the easiest and most commonly forgotten ways to boost your site’s SEO.
Improve Your Site’s Loading Speed
Your page’s load time is one of the quickest ways to tell whether a user will stay on your site or pursue other options. Statistically, abandonment rates are far higher for websites with long page loading times.
Users having negative interactions on your site will hurt your ranking on its own, but Google itself will also penalize your site for slow speeds. Your site’s relative popularity matters and this is one way Google tracks that.
Research shows that sites with slow load times are also expected to have low return rates from customers. This means that once you lose the user to slow loading pages, they probably won’t be coming back.
Start a Business Blog
Blogging is great for business. On a technical side, it helps create keyword-relevant, organic search terms for your site, while also offering you a platform to show your expertise in a given topic.
Continually producing fresh and relevant content can convince people to visit your website and give them a reason to stay on your pages for longer bursts of time.
Blogs are also the perfect vessel to incorporate other SEO boosting techniques like outbound links, keywords, and headers. Each carries its own advantage but makes a difference in the long run. For example, headers to break up your content increases readability, making it easier for users to read or skim.
It’s a well-known fact that mobile users make up for a large portion of internet activity these days. So, in order for you to tap into that huge market, your site needs to be mobile-friendly.
If your site isn’t optimized for mobile use, it will result in a negative user experience from the large majority of mobile users. Google itself checks for mobile-friendly sites when search queries are put out. Simply put, if your site isn’t optimized for mobile devices, it needs to be.
Share Your Site on Social Media
A social media presence is vital for your business in this day and age. In terms of SEO, rankings can be improved just by people sharing links to your website across social media platforms.
The more information is spread around, the more your site’s organic search traffic will rise. As a result, your SEO ranking improves too.
Encouraging users to post on social media can be as easy as remembering to include social sharing icons on your content.
Optimize Meta Descriptions and Titles
There’s an art to writing headlines that generate activity and follow Google’s guidelines. Your ideal headline for SEO purposes should be 65 characters. That means you have 65 characters to create an intriguing, click-worthy headline that utilizes the right keywords.
This can be tricky, but writers well-versed in creating SEO content (such as the ones at Marstudio) will know how to strategically craft SEO-friendly titles.
Additionally, meta descriptions work in a similar fashion. If there is no meta description on your page, Google will pull some relevant content on its own, but its best to construct these manually. By crafting individual meta descriptions, writers can put the focus on certain keywords to help boost your site’s SEO ranking.
There are many other ways to improve SEO ranking. If you are a business who is seeking to improve your SEO ranking, Marstudio can help. We are trained in creating search engine friendly, engaging content. Contact us to set up a consultation.