If you are looking to grow your business, increase engagement with your clients, and show your expertise, one of the most inexpensive yet efficient ways is by keeping an up-to-date blog.
They build trust, not just with current clients but potential clients as well. It will show that you have expertise in your field and will make your name more searchable. This will aid in maintaining the trust you have built with current clients and draw new people who need your product or service.
They boost search optimization. Blogs can be a fast and easy way to create content specifically designed to fill SEO gaps. Search engines like Google, Yahoo, and Bing are constantly looking for new relevant content to index. A blog is a great way to create new content for your business. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
They allow you to share whether it is an accomplishment, a point of expertise, or an event. Blogs are a great way to get the word out to your clients that new and exciting things are happening in your business. This keeps them up to date and will improve turn out rates for an event you may host.
They can become a source of income. If you have a lot of readers your blog can generate passive income. You can use Google or other services to sell ads on your blog based on traffic. Or you can use your blog as an influencer platform and get paid by featuring other businesses’ products or services.
The experts at Marstudio know a thing or two about writing a blog. Don’t believe us? See above. Give us a call today to learn how we can give your current blog a facelift or create a new blog full of exciting content!