IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes.[…]

The City of Melbourne, Australia is recognized as a center of culture, arts, education, and more. It is known for its cultural diversity and the many programs and activities the city sponsors. Melbourne’s new brand had to reflect this multifaceted identity.[…]

The new logo for the MIT Media Lab has received high praise over the last few days, as it deserves. The logo is quite interesting for all the paradoxes it seems to represent.

One of the main goals of MIT Media Lab’s rebrand was to provide the Lab with a fixed logo that could also be dynamic.[…]

Arts Santa Monica is a contemporary art museum in Barcelona, located on the famous La Rambla. The building’s historic roots as a convent are contrasted with a large diagonal ramp that spreads across the face of the building. The ramp was designed by well-known architects Helio Piñon and Albert Viaplana,[…]

The Battery is creators’ Xochi and Michael Birch’s gift to San Francisco: an extravagant five-story private club complete with a restaurant, several bars, hotel suites, a library, a game room, a wine cellar, a gym and spa, and even more,[…]

The Jewish Museum is a well-established cultural institution based in New York, NY that focuses exclusively on art and Jewish Culture. The Museum has recently re-branded, and their new identity is electrifying, and highly dependent on “sacred geometry”[…]

Harry’s is the latest entrepreneurial venture of Warby Parker co-founder Jeffrey Raider, and ultimately is a response to the overpriced razors offered by industry leaders. With Harry’s, Mr. Raider was able to vertically integrate the design, manufacturing, and distribution processes of the company,[…]

Custom Ink is a leading online t-shirt printing service with a passion for uniting people, whether it be neighbors, students, or coworkers, through group t-shirts and other clothing items. Custom Ink has done an excellent job maintaining their brand internally and externally.[…]

London’s BIPR aims to become a “world-leading centre for research in infectious diseases” by combining the newest pathogen research, experimental medicine, and clinical development and finding treatments for diseases that cause millions of deaths each year. The Institute focuses on the research of three types of infectious agents- bacteria,[…]