Is Squarespace a Good Web Builder?
Squarespace is one of the biggest website builders out there. The site often touts themselves as the website builder for blogs, portfolio sites and online stores especially, though other types of businesses have used it. Here are a few pros and cons to choosing Squarespace.
CategoriesMultimedia / Web
Why Your Business Should Be on Instagram
Businesses are investing more and more into social media marketing and one of the most popular platforms out there at the moment is Instagram. If your company isn’t marketing on Instagram yet, here’s why you should be.
Breaking It Down: Google Search Ads vs. Display Ads
When it comes to Google Ads, there are two big players: search ads and display ads. Each ad type is different but has its own set of advantages and disadvantages. Here’s the big differentiators between the two.
Brand Loyalty and Millennial Consumers
Today, Millennials are the target demographic for most marketers. This is because, at this point in time, Millennials have shifted to become the primary consumer base. However, their shopping trends vary vastly from Generation X or Boomers and if you’re trying to appeal to Millennial shoppers, establishing brand loyalty is the way to go.
How Short Should Your Social Media Videos Be?
The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.
Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]
Marketing a Meme: How to Use Trendy Humor to Market
Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.
In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]
Constant Contact vs. Mailchimp: Which Email Marketing Platform is Right for You?
Despite the now bountiful ways to connect with your customer base, email marketing is still one of the most effective methods. Email marketing helps you build a base of customers, allowing you to engage with clients both old and new.[…]
Stranger Things and the Power of Marketing Nostalgia
If you’ve been anywhere online in the last month, you’ve probably heard about Netflix’s smash-hit series Stranger Things debuting its third season. Already, the show has broken several records, continuing to reign supreme for the streaming platform. In addition to making waves in the TV industry,[…]
CategoriesMultimedia / Strategy
Why You Should Link to Social Media on Your Website
Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]