Everyone who has a printer at home may think they are experts in printing and print design because they know what direction to flip the paper to print it on both sides. But when it comes to professional printing, it is a whole different ball game.[…]
Even with the popularity of GoPro cameras, video social media platforms like Instagram and Snapchat, and the high-quality video cameras on our phones, many are unfamiliar with a lot of the jargon that is used in the film and photography industry.[…]
Every industry has its language, and when marketing nerds like us start really getting into the subject of marketing, we get a bit caught up in the excitement. Impressions here, retargeted ads there, die cuts, SEO, print bleeds, wireframes, SSL,[…]
Remember in high school when your friend Liz suddenly wanted to be Elizabeth because it sounded more mature or Daniel Johnson wanted to be D-John because it was his new artist name? This desire for change happens a lot to people in their teens and twenties;[…]
It’s the dawn of a new year – a time for reflection on your growth, confidence in your goals, and security in the person you’re becoming.
But what about your website? Will it be secure in 2018, too?[…]
As ubiquitous as snowflake decorations are this time of year, there are still some common misconceptions about the best ways to include the holidays in your marketing plan. Seasonal branding can be as simple as incorporating holiday colors into your logo,[…]
Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]
Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.
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