Why is most marketing a waste of money? This is bold coming from a marketer. Now… let’s unpack that statement.

Here are some great tips to help you spend your extra year-end marketing budget wisely and help propel your brand into the upcoming year!

When it comes to a Designer’s software, Adobe reigns supreme. However, there are multiple programs within the Adobe umbrella, and each serves its own purpose. Here, we’re breaking down the differences between two of Adobe’s software powerhouses, InDesign and Photoshop.[…]

Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]

Although there’s some argument about who exactly is considered to be a Millennial, most researchers say that this generation was born between the early 80s and mid-90s, commonly citing 1980-1996 as an acceptable date range. That means that the oldest Millennials are 39 and the youngest are 22,[…]

In this day and age, having a website for your company is absolutely essential for staying competitive and providing people with easy access to the latest information about your business. With the necessity being so high, it becomes increasingly important for your company not just to have a site,[…]

Using the Internet to watch videos is nothing new. In fact, in 2014, videos already made up 64% of all Internet traffic. That number is expected to grow up to a staggering 80% by the end of 2019,[…]

Just about everyone has a smartphone these days and what’s one of the biggest draws to these phones? Internet use. If you have a website, there’s a very good chance your traffic is largely mobile users. In fact, in 2018,[…]

The digital era is still dawning, with technology increasingly becoming an integral part of our everyday lives. This sentiment translates to the business world as well, forcing companies to “get with the times” in order to stay relevant. Social media and blogging are no longer relegated to just “down-time” activities;[…]