The City of Melbourne, Australia is recognized as a center of culture, arts, education, and more. It is known for its cultural diversity and the many programs and activities the city sponsors. Melbourne’s new brand had to reflect this multifaceted identity.[…]
This year the Marstudio team traveled to Grapevine, Texas (near Dallas) to participate in ENGAGE 2014, Greenway’s annual health technology conference, for the second year in a row! This year the conference was held on the grandiose grounds of the Gaylord Texan Convention Center.[…]
Storytelling has long been used to create emotional connections with an audience. Humans in particular have a great appreciation for storytelling and oftentimes spend money on its various forms, like music, poetry, or theatre. As a business, you can take advantage of society’s propensity for storytelling by creating a brand story.[…]
Developing a brand is important, but making sure that your efforts are being invested towards a strong brand is perhaps even more so. It goes with the age-old saying (and Marstudio’s motto): If you are going to do it,[…]
Before we start on the fun stuff, it is important that we first answer the most basic question: What is a brand?
Surprisingly, many people (businessmen/women and otherwise) do not clearly understand what a brand is and how it differs from things like a brand name,[…]
Recently Marstudio’s Vice President and Creative Director, Sam Rooeintan, had the opportunity to speak at the University of Maryland College Park campus to a group of graphic design students. In his presentation, titled The Almighty Brand, Sam lectured on the intersection of graphic design,[…]
WTOP approached Marstudio last year to design a series of clever, eye-catching bus ads to motivate commuters to tune in to “Washington’s all-news radio station.” Pleased with the results, they joined us again in 2014 for a second series of bus ads and a series of dioramas (free standing signs),[…]
When WTOP, “Washington’s all-news radio station”, approached Marstudio in need of a bus advertisement that went above and beyond the accepted norm in the Nation’s capital, we dove headfirst into our research.
It is well known that the most important aspect of mobile advertising—as with other forms of advertising—is engagement.[…]
You may remember this entertaining, slightly disturbing viral hit from the end of 2012:
The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]