Tag: bad branding

How to Create Exciting Marketing for Uninspiring Industries

by Sam R.

How do you turn staid, conventional industries into appealing, engaging prospects for customers? No question, this is one of the hardest things for marketers to tackle. With industries that aren’t very inspirational but are necessary – insurance, medical devices, and lawyers come to mind – marketing is all about narrowly defining your target audience so you can find brand messages,[…]

Why is it that most pharmaceutical drug logos are terrible?

by Marstudio Inc.

At one point or another you have been the target of pharmaceutical ads that attempt to inspire you to run straight to your doctor’s office to ask for a certain drug. The ad asks “Do you ever feel like blah blah blah?”[…]