Tag: brand messaging

How Branded Merchandise Can Help Boost Your Brand

by Marstudio Inc.

What if we told you that you could get people to pay their own money to advertise for your brand?

Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]

How to Use Consumer Personas to Identify your Target Market

by Marstudio Inc.

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

Harley Davidson

The Aging Harley Davidson Brand

by Marstudio Inc.

Some brands can withstand the test of time. Others, however, may not be so fortunate–as is the case with Harley Davidson.

Is this iconic brand in need of a refresh?

Find out here.[…]

branding

Brand Consistency: 3 Simple Ways to Strengthen Your Brand

by Sam R.

If you were asked to define “branding,” what would you say?

We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]