What if we told you that you could get people to pay their own money to advertise for your brand?

Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]

Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how Marstudio,[…]

Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]

Choosing a brand color can go in many directions. You can play it safe, or blow it out of the water. Ultimately, though, a business is about promoting and selling goods and services to customers. A brand is about the marketplace.[…]

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

Our client, Kicks Karate, is a martial arts academy with several locations in Maryland. As the company passed the 20-year mark, the owner looked for a way to rejuvenate his business. He was under the impression that parents were primarily interested in the fun aspect of martial arts for their kids.[…]

Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]