Marstudio is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]
If you’ve ever visited a website and clicked and clicked and clicked to find the information you were looking for – or gave up and never found it – you already know what a bad user experience (UX) feels like: frustrating.[…]
Whether you are excited to put together your business’ first marketing strategy or are ready to update one that no longer seems to be working, it can feel like a Herculean task. Where do you start? What do you consider?[…]
How do you convey clashing concepts in one design?
That’s the task coffee company Moccato had for its design firm to tackle.
The balance of the “natural yet instant, sustainable yet urban” elements came through in the final design in perfect harmony.[…]
In September 2014, there were 1 billion websites floating around on the Internet. That number has declined to just under one billion over the past year, but still – that’s a lot! And a lot of websites means there’s a lot of competition for eyeballs.[…]
If you were asked to define “branding,” what would you say?
We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]
Naming a company (or product or service) can be one of the hardest things for a company to do – no matter how big or small the business. There are so many factors to consider that it can quickly turn into a big,[…]
A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care,[…]
When it comes to branding, there are many different routes that a company can take. In Mosquito’s case, a professional, high-end look was achieved through their new branding effort in the form of packaging, stationary, menus, and more.
This new branding effort didn’t form a completely new image for Mosquito;[…]