Tag: demographic change

How to Create Exciting Marketing for Uninspiring Industries

by Sam R.

How do you turn staid, conventional industries into appealing, engaging prospects for customers? No question, this is one of the hardest things for marketers to tackle. With industries that aren’t very inspirational but are necessary – insurance, medical devices, and lawyers come to mind – marketing is all about narrowly defining your target audience so you can find brand messages,[…]

Harley Davidson

The Aging Harley Davidson Brand

by Marstudio Inc.

Some brands can withstand the test of time. Others, however, may not be so fortunate–as is the case with Harley Davidson.

Is this iconic brand in need of a refresh?

Find out here.[…]