Just about everyone has a smartphone these days and what’s one of the biggest draws to these phones? Internet use. If you have a website, there’s a very good chance your traffic is largely mobile users. In fact, in 2018,[…]
The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.
What Microsoft PowerPoint Was Created to Do
Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]
Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]
Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]
The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.
Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]
Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]
Even though we have all heard the expression “don’t judge a book by its cover,” we were smart enough to know that everyone does anyway. With this knowledge in hand, we knew what our first step was when author Barry Thomas came to us looking to give his book A Spring in South Langland new life.[…]
Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]