Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]
Branding is not a once and done thing. Branding is not a logo slapped onto a website. In fact, a good brand is a living entity—it’s the personality and soul of your business.
Once yours is established and rolled out to the customer the work is far from over.[…]