From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]
Even though we have all heard the expression “don’t judge a book by its cover,” we were smart enough to know that everyone does anyway. With this knowledge in hand, we knew what our first step was when author Barry Thomas came to us looking to give his book A Spring in South Langland new life.[…]
With the rise of the digital age, many people thought the sun was setting on print and direct mail, completely forgetting that both have a proven track record of generating results. Instead, people began putting all of their marketing eggs in a digital basket,[…]
The world of print marketing has been pushed aside ever since the Internet, email, smartphones, and social media started taking the world by storm. However, print marketing isn’t dead just yet—there are ways to use this channel to make a big impact.[…]
If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]
We constantly find ourselves asking, “What makes a website great?”. Since all websites are created for different industries, companies, audiences, and purposes, it’s hard to narrow down the reasons that make the successful ones, well, successful.
There are tons of sites out there that claim to be a collection of the “best”[…]