Tag: logo

UBER’s Quiet Rebrand Makes App Icon Harder to Spot

by Sam R.

Sometimes companies rebrand themselves with a lot of hoopla and fanfare – as Yahoo did, and the end result was a huge disappointment. So there is merit in doing a rebrand quietly, and that is what UBER opted for.[…]

brand re-design

Best Brand Re-Designs of 2015

by Marstudio Inc.

It takes a lot to overall haul a company’s design identity—and even more to make sure it’s an effective re-design. In Brand New’s The Best and Worst Identities of 2015, Part 2: The Best Reviewed they take side-by-side comparison of some of the best company re-designs and explain what it is that makes them work so well.[…]

brand re-design

Worst Brand Re-Designs of 2015

by Marstudio Inc.

Despite starting a complete brand re-design project with the best intentions, overhauling a company’s identity can result in complete disaster. In Brand New’s The Best and Worst Identities of 2015, Part 3: The Worst Reviewed they take a look at where 2015 re-designs fell completely flat.[…]

Design Projects that Inspired Us in 2015

by Sam R.

In 2015, two projects really captured the entire Marstudio team’s attention. One was done by Pentagram, and the other by Michael Beirut, who happens to be a Pentagram partner.

Here’s a look at the two design projects:

New visual identity for MIT Media Lab | Pentagram

The MIT Media Lab is a very unique department at the storied university.[…]

Creating a Logo for Every Channel

by Marstudio Inc.

These days your logo needs to do most of the heavy lifting for your brand. From billboards to the Facebook news feed, a company logo must look good and represent the best of your brand on a myriad of channels.[…]

If you’re going to change the logo…

by Monika Jansen

Sometimes customers get attached to a really great brand with strong design elements. They come to have certain expectations of your business and they associate that with your logo. The downside to this is that sometimes they can get too attached.[…]

drawing logos

Drawing Logos From Memory

by Marstudio Inc.

We all know what famous logos look like, but that doesn’t mean we can necessarily draw them on demand. But that’s what these people were asked to do in the middle of Times Square and the results range from impressive to pretty funny.[…]

Branding Questions

Branding Questions You Need to Ask

by Marstudio Inc.

Branding is not a once and done thing. Branding is not a logo slapped onto a website. In fact, a good brand is a living entity—it’s the personality and soul of your business.

Once yours is established and rolled out to the customer the work is far from over.[…]

New Hobby Lobby logo branding

Under the Microscope: Hobby Lobby Gets a New Logo

by Marstudio Inc.

The Hobby Lobby logo has undergone a makeover, and the result is a bit surprising.

Considering their previous logo’s look was pretty dated, this new design is a breath of fresh air:

The flat orange and white colors and the simplicity of the new logo will lend itself well to social media icons for the brand,[…]