Sometimes companies rebrand themselves with a lot of hoopla and fanfare – as Yahoo did, and the end result was a huge disappointment. So there is merit in doing a rebrand quietly, and that is what UBER opted for.[…]
It takes a lot to overall haul a company’s design identity—and even more to make sure it’s an effective re-design. In Brand New’s The Best and Worst Identities of 2015, Part 2: The Best Reviewed they take side-by-side comparison of some of the best company re-designs and explain what it is that makes them work so well.[…]
Despite starting a complete brand re-design project with the best intentions, overhauling a company’s identity can result in complete disaster. In Brand New’s The Best and Worst Identities of 2015, Part 3: The Worst Reviewed they take a look at where 2015 re-designs fell completely flat.[…]
In 2015, two projects really captured the entire Marstudio team’s attention. One was done by Pentagram, and the other by Michael Beirut, who happens to be a Pentagram partner.
Here’s a look at the two design projects:
New visual identity for MIT Media Lab | Pentagram
The MIT Media Lab is a very unique department at the storied university.[…]
These days your logo needs to do most of the heavy lifting for your brand. From billboards to the Facebook news feed, a company logo must look good and represent the best of your brand on a myriad of channels.[…]
Branding is not a once and done thing. Branding is not a logo slapped onto a website. In fact, a good brand is a living entity—it’s the personality and soul of your business.
Once yours is established and rolled out to the customer the work is far from over.[…]
The Hobby Lobby logo has undergone a makeover, and the result is a bit surprising.
Considering their previous logo’s look was pretty dated, this new design is a breath of fresh air:
The flat orange and white colors and the simplicity of the new logo will lend itself well to social media icons for the brand,[…]