Tag: logo

how color impacts

How Color Impacts Your Brand

by Marstudio Inc.

There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

LOGO OF THE MONTH // IHOP

by Emma S.

IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes.[…]

MarCom 2014 Winners Announced

Marstudio Wins Triple Platinum Award in Branding, Print, and Web

by Marstudio Inc.

The results for the 2014 MarCom Awards are in, and Marstudio takes Triple Platinum!

The Marstudio Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition, including two honorable mentions and the Triple Platinum Award in Branding,[…]

CCPC’s Logo Sets Them Apart from Other Practices

by Marstudio Inc.

Chester County Primary Care wanted a cutting edge logo that connected with younger generations, so Marstudio thought up a concept for their logo that is more than meets the viewer’s eye. The logo has been constructed from a series of dots that form the letters CCPC which acts as a small,[…]

LOGO OF THE MONTH // City of Melbourne

by Marstudio Inc.

 

The City of Melbourne, Australia is recognized as a center of culture, arts, education, and more. It is known for its cultural diversity and the many programs and activities the city sponsors. Melbourne’s new brand had to reflect this multifaceted identity.[…]

LOGO OF THE MONTH // Polyester

by Marstudio Inc.

Polyester’s creative new identity is dependent on a rune-like custom typeface based on html brackets, </>, and dubbed Polyester Sans.

The new identity, designed by Bedow, is meant to communicate the long history of Polyester,[…]

Before & After: The MaryAnne Fiorita Team Website

by Marstudio Inc.

MaryAnne Fiorita has been a Montgomery County realtor for over 30 years and has built a brand around her name and her dedication to excellence. Unfortunately, the visual representation of the MaryAnne Fiorita brand did not reflect her experience and success.[…]

LOGO OF THE MONTH // MIT Media Lab

by Marstudio Inc.

The new logo for the MIT Media Lab has received high praise over the last few days, as it deserves. The logo is quite interesting for all the paradoxes it seems to represent.

One of the main goals of MIT Media Lab’s rebrand was to provide the Lab with a fixed logo that could also be dynamic.[…]

Vanilla Inc.’s Elegant New Logo is Only the Beginning

by Marstudio Inc.

Vanilla Inc. is a new business who came to Marstudio in need of an original identity, lots of marketing collateral, and consulting on environmental design. The cornerstone of Vanilla’s new identity is the logo. It is both modern and elegant,[…]