Tag: marketing

Starting a Business? How to Lock Down Long-Term Success

by Marstudio Inc.

A misconception among many businesses is that you should only invest in marketing when your business isn’t doing well. When in fact, a marketing plan should be in place before you open your doors. If you wait until your business is in hard times before you think about investing in marketing,[…]

Branding vs. Marketing: What’s the difference?

by Shevy S.

Marstudio is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]

What Marketing and Tech Can Learn from Each Other

by Annie K.

Last month I attended the Women in Tech Summit, a gathering of fellow developers and digital strategists. Throughout many fascinating workshops, panels, and presentations, one theme stood out to me personally – the striking similarities between the tech industry and the marketing industry.[…]

Free phone from Samsung for customer who drew a dragon

How to Use Social Media for Customer Service

by Annie K.

“Customer service” used to be something that only happened between you and your customers. But now, with social media, the whole world can see how you respond to customer feedback – making your reactions a form of marketing.

I’ve spoken about this topic at multiple workshops,[…]

How to Use Print Marketing

by Monika Jansen

The world of print marketing has been pushed aside ever since the Internet, email, smartphones, and social media started taking the world by storm. However, print marketing isn’t dead just yet—there are ways to use this channel to make a big impact.[…]

Brand

5 Brand Killing Beliefs to Avoid

by Marstudio Inc.

Strong branding is a subject we’re pretty passionate about—mostly because so much bad branding still exists out there in the world. A few brand misconceptions can easily kill a company’s reputation and revenue, and they should be avoided at all costs.[…]

website design

The Importance of Website Design

by Marstudio Inc.

The “how” of website design has evolved greatly, but the “why” has been more consistent.

This article, Why Website Design Is Still Important, lists out some great factors to consider when it comes to designing your site –[…]

Chocolate Concierge’s new package design

by Marstudio Inc.

A design so appealing you’ll want to take a bite. At least that’s the idea behind the Chocolate Concierge’s new package design.

Take a look at all angles of this delightful new design here.

Photo courtesy of Lovely Package.[…]

design makeover

Buchanan’s Scotch Design Makeover

by Marstudio Inc.

If it ain’t broke, don’t fix it—but after 100 years it might be time to step up the design game. That’s what Buchanan’s Scotch recently decided to do, and we think it was a smart move. Read more about the new designs here.[…]