A misconception among many businesses is that you should only invest in marketing when your business isn’t doing well. When in fact, a marketing plan should be in place before you open your doors. If you wait until your business is in hard times before you think about investing in marketing,[…]
Marstudio is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]
Last month I attended the Women in Tech Summit, a gathering of fellow developers and digital strategists. Throughout many fascinating workshops, panels, and presentations, one theme stood out to me personally – the striking similarities between the tech industry and the marketing industry.[…]
“Customer service” used to be something that only happened between you and your customers. But now, with social media, the whole world can see how you respond to customer feedback – making your reactions a form of marketing.
I’ve spoken about this topic at multiple workshops,[…]
The world of print marketing has been pushed aside ever since the Internet, email, smartphones, and social media started taking the world by storm. However, print marketing isn’t dead just yet—there are ways to use this channel to make a big impact.[…]
Strong branding is a subject we’re pretty passionate about—mostly because so much bad branding still exists out there in the world. A few brand misconceptions can easily kill a company’s reputation and revenue, and they should be avoided at all costs.[…]