The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.
What Microsoft PowerPoint Was Created to Do
Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]
We come across many people who are intrigued by and curious about our work, but aren’t quite sure exactly what is we “do.” And since graphic design and marketing are such broad fields, it can be tough to narrow down a precise definition.[…]