Tag: psychology

How to Choose the Best Color for Your Brand

by Sam R.

Choosing a brand color can go in many directions. You can play it safe, or blow it out of the water. Ultimately, though, a business is about promoting and selling goods and services to customers. A brand is about the marketplace.[…]

Personality on Creativity

by Marstudio Inc.

Research suggests that people may be able to increase their creative performance if they use a cognitive approach that best suits their personality. Now what exactly does this mean? Two major personality types were examined during this experiment: the wandering mind and the focused mind.[…]