Tag: ROI

Why the Extensive Brand Identity Process Is Essential for ROI

by Sam R.

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.

Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]

How a Creative Agency Stands Out at a Trade Show

by Shevy S.

Last year, we participated in the Healthcare Information and Management Systems Society (HIMSS) trade show at McCormick Place in Chicago. This is a huge trade show, attracting nearly 40,000 people every year. In fact, it filled two floors in the gigantic McCormick Place,[…]

Why You Need to Take on Clients, Not Projects

by Shevy S.

One of our mantras at Marstudio is: “We take on clients, not projects.” For a marketing agency – or any business, in fact – that’s pretty rare. But this approach is proven to work, and it’s an approach almost any company can use,[…]