Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]

In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

For some, free trials are a necessity, letting customers try out a product before deciding whether or not to invest full-time. For businesses, these trial offers can be a worthwhile investment and advertising opportunity. However, in order for these deals to be effective for your company in the long run,[…]

April Fools’ Day is the one day a year where it’s socially acceptable to glue quarters to sidewalks or replace the Oreo cream filling with toothpaste, providing some lighthearted enjoyment all around. It’s also a great marketing tool for companies and a perfect way to have a little fun on the job.[…]

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

In an age of rapid technological advancement and innovation, staying ahead of the curve is essential for businesses looking to stand out in a crowded marketplace. At My Chief Marketing Officer, we’re proud to introduce the MARS EYE NO—a groundbreaking platform that brings tomorrow’s future of technology to you today.[…]

From the award show speeches to Nike commercials, colorless Skittles, and businesses closing for the day, there is one thing we cannot deny about 2017 – activism is in.[…]

Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, My Chief Marketing Officer has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]

Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]