“Customer service” used to be something that only happened between you and your customers. But now, with social media, the whole world can see how you respond to customer feedback – making your reactions a form of marketing.

I’ve spoken about this topic at multiple workshops,[…]

Instead of just “liking” a post on Facebook, you can now also indicate whether it makes you feel Love, Haha, Wow, Sad, or Angry.

No instructions are given for how to select an emotion; users are left to discover it by hovering over the “Like”[…]

It’s the new year! And like every new year, you go through your stuff and throw out your old calendar, your old notecards, your… marketing strategy?

Well, in some senses. The new year brings new ways to reach people,[…]

As we bid farewell to another year and embrace the promise of what lies ahead, it’s natural to reflect on the journey we’ve traveled and the milestones we’ve achieved along the way. For the My Chief Marketing Officer team, the past 12 months have been filled with moments of creativity,[…]

by Sam R., Creative Director

1. Video

Once Facebook started automatically playing videos, a light bulb went off in a lot of marketers’ heads. What if we started packing our message into small, bite-size videos that consumers would definitely see and engage with?[…]

Whether you are excited to put together your business’ first marketing strategy or are ready to update one that no longer seems to be working, it can feel like a Herculean task. Where do you start? What do you consider?[…]

In the ever-evolving landscape of branding and design, companies often find themselves at the crossroads of tradition and innovation. Such was the case for Hobby Lobby, a beloved retail chain known for its vast array of crafting supplies and home décor.[…]

As a business owner, you probably allocate parts of your marketing budget to design and content creation, but are you investing in the professional photography services that can set your brand apart?

As a creative agency that works with companies across many industries,[…]

If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]