Tag: Social Media Strategy


The “Anti-Marketing” of Beyonce’s Newest Album and Why It Works

by Marstudio Inc.

By now you have heard about Beyoncé’s latest release. BEYONCÉ, a self-titled visual album, dropped in the early hours of December 13th. The album was not preceded by any kind of marketing push, and everyone is talking about it. Typically a pop star’s new album is supported by a multi million-dollar marketing campaign which is implemented prior to the release of the album in order to generate buzz.[…]

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Dumb Ways to Die Campaign

by Marstudio Inc.

You may remember this entertaining, slightly disturbing viral hit from the end of 2012:

The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]


And The Award Goes To…..MARSTUDIO!

by Marstudio Inc.

We are very pleased to announce that we have received FIVE 2013 AVA Digital Awards! Marstudio won in several different categories including corporate website, website homepage, Facebook page, and promotional video. We worked extremely hard on each of these projects,[…]