Tag: Social Media Strategy

Beyonce

The “Anti-Marketing” of Beyonce’s Newest Album and Why It Works

by My Chief Marketing Officer

By now you have heard about Beyoncé’s latest release. BEYONCÉ, a self-titled visual album, dropped in the early hours of December 13th. The album was not preceded by any kind of marketing push, and everyone is talking about it. Typically a pop star’s new album is supported by a multi million-dollar marketing campaign which is implemented prior to the release of the album in order to generate buzz.[…]

game screenshot

Dumb Ways to Die Campaign

by My Chief Marketing Officer

You may remember this entertaining, slightly disturbing viral hit from the end of 2012:

The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]

AVA-Awards-Marstudio-Winner

And The Award Goes To…..MARSTUDIO!

by My Chief Marketing Officer

We are very pleased to announce that we have received FIVE 2013 AVA Digital Awards! My Chief Marketing Officer won in several different categories including corporate website, website homepage, Facebook page, and promotional video. We worked extremely hard on each of these projects,[…]