Tag: target market

Tips for Marketing to Each Generation

by Debar A.

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

Why the Extensive Brand Identity Process Is Essential for ROI

by Sam R.

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.

Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]

How to Use Print Materials for Targeted Geomarketing

by Sam R.

Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.

Become the Face of Your Location

Take,[…]

Harley Davidson

The Aging Harley Davidson Brand

by Marstudio Inc.

Some brands can withstand the test of time. Others, however, may not be so fortunate–as is the case with Harley Davidson.

Is this iconic brand in need of a refresh?

Find out here.[…]

How to Develop a Marketing Strategy that Fits Your Business

by Sam R.

Whether you are excited to put together your business’ first marketing strategy or are ready to update one that no longer seems to be working, it can feel like a Herculean task. Where do you start? What do you consider?[…]