Tag: typeface

Enhesa: Simplifying Complicated Corporate Messages

by Marstudio Inc.

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]

5 Ways to Make a Statement with Signage

by Sam R.

Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]

Make Your Brand Stand Out with Unique Typeface Design

by Sam R.

Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]

Branding vs. Marketing: What’s the difference?

by Shevy S.

Marstudio is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]

brand re-design

Best Brand Re-Designs of 2015

by Marstudio Inc.

It takes a lot to overall haul a company’s design identity—and even more to make sure it’s an effective re-design. In Brand New’s The Best and Worst Identities of 2015, Part 2: The Best Reviewed they take side-by-side comparison of some of the best company re-designs and explain what it is that makes them work so well.[…]

brand re-design

Worst Brand Re-Designs of 2015

by Marstudio Inc.

Despite starting a complete brand re-design project with the best intentions, overhauling a company’s identity can result in complete disaster. In Brand New’s The Best and Worst Identities of 2015, Part 3: The Worst Reviewed they take a look at where 2015 re-designs fell completely flat.[…]

Visually Interpret Shakespeare

Graphic Designers and Artists Visually Interpret Shakespeare

by Marstudio Inc.

There have been many adaptations of Shakespeare’s words over the years—whether it’s through modern twists on the plays or a Hollywood director’s interpretation via the big screen. But there’s another way to interpret Shakespeare’s work and that’s through art and design.[…]

website design

The Importance of Website Design

by Marstudio Inc.

The “how” of website design has evolved greatly, but the “why” has been more consistent.

This article, Why Website Design Is Still Important, lists out some great factors to consider when it comes to designing your site –[…]

clashing concepts

How to Convey Clashing Concepts in One Design

by Marstudio Inc.

How do you convey clashing concepts in one design?

That’s the task coffee company Moccato had for its design firm to tackle.

The balance of the “natural yet instant, sustainable yet urban” elements came through in the final design in perfect harmony.[…]