Tag: visual identity

how color impacts

How Color Impacts Your Brand

by Marstudio Inc.

There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

How to Stand Out With Animation in Marketing

by Carlos G.

If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]

Mosquito Bar: Beautiful Branding Inspired by the Roaring 20s

by Emma S.

When it comes to branding, there are many different routes that a company can take. In Mosquito’s case, a professional, high-end look was achieved through their new branding effort in the form of packaging, stationary, menus, and more.

This new branding effort didn’t form a completely new image for Mosquito;[…]

LOGO OF THE MONTH // IHOP

by Emma S.

IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes.[…]

Before & After: GrandCare Website

by Marstudio Inc.

GrandCare, a company that offers home and hospice care services in California, wanted to inspire a calm confidence in the quality of their services. We helped them achieve that goal through a beautiful new website that is clean and refined,[…]

MarCom 2014 Winners Announced

Marstudio Wins Triple Platinum Award in Branding, Print, and Web

by Marstudio Inc.

The results for the 2014 MarCom Awards are in, and Marstudio takes Triple Platinum!

The Marstudio Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition, including two honorable mentions and the Triple Platinum Award in Branding,[…]

CCPC’s Logo Sets Them Apart from Other Practices

by Marstudio Inc.

Chester County Primary Care wanted a cutting edge logo that connected with younger generations, so Marstudio thought up a concept for their logo that is more than meets the viewer’s eye. The logo has been constructed from a series of dots that form the letters CCPC which acts as a small,[…]

Cure HHT Fact Sheets

by Marstudio Inc.

Marstudio designed several fact sheets for our client Cure HHT. Cure HHT is an organization dedicated to helping people affected by HHT (Hereditary Hemorrhagic Telangiectasia) by educating patients and physicians and improving treatments, among other things.

The purpose of these fact sheets is to empower individuals with knowledge about the disease and offer information to spouses,[…]

LOGO OF THE MONTH // City of Melbourne

by Marstudio Inc.

 

The City of Melbourne, Australia is recognized as a center of culture, arts, education, and more. It is known for its cultural diversity and the many programs and activities the city sponsors. Melbourne’s new brand had to reflect this multifaceted identity.[…]