Tag: visual

When a PowerPoint Presentation Is Your Big Chance, Take a Visual Cue

by Sam R.

The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.

What Microsoft PowerPoint Was Created to Do

Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]

There’s More to Marstudio’s Logo Than Meets the “Eye”

by Sam R.

A Good Logo Tells a Story

Most everyone has heard of an “elevator pitch.” It’s the way you explain your business’ value proposition quickly to people you meet on an elevator before they get off at the next floor. To create that elevator pitch,[…]

data visualizations

Ridiculous Data Visualizations

by Marstudio Inc.

Using data to create visual representations is a great way to convey information to intended audiences. However, even with the best intentions, data visualizations can go terribly wrong. See examples of what NOT to do here.[…]

brand re-design

Best Brand Re-Designs of 2015

by Marstudio Inc.

It takes a lot to overall haul a company’s design identity—and even more to make sure it’s an effective re-design. In Brand New’s The Best and Worst Identities of 2015, Part 2: The Best Reviewed they take side-by-side comparison of some of the best company re-designs and explain what it is that makes them work so well.[…]

brand re-design

Worst Brand Re-Designs of 2015

by Marstudio Inc.

Despite starting a complete brand re-design project with the best intentions, overhauling a company’s identity can result in complete disaster. In Brand New’s The Best and Worst Identities of 2015, Part 3: The Worst Reviewed they take a look at where 2015 re-designs fell completely flat.[…]

how color impacts

How Color Impacts Your Brand

by Marstudio Inc.

There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

How to Stand Out With Animation in Marketing

by Carlos G.

If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]

The “Anti-Marketing” of Beyonce’s Newest Album and Why It Works

by Marstudio Inc.

By now you have heard about Beyoncé’s latest release. BEYONCÉ, a self-titled visual album, dropped in the early hours of December 13th. The album was not preceded by any kind of marketing push, and everyone is talking about it. Typically a pop star’s new album is supported by a multi million-dollar marketing campaign which is implemented prior to the release of the album in order to generate buzz.[…]

Creative Commercial of the Week

by Marstudio Inc.

Every week we rummage through videos of humorous and creative commercials to choose the best ones to share with you. These videos highlight some of the greatest and most creative recent commercial work which we believe merit notoriety and attention.[…]