Starting this week, you may see ads on the backs of buses encouraging you to “Be like Jill” or “Be like Bob.” These are part of an advertising campaign that Marstudio created for WTOP Radio, the Washington area’s top news,[…]
When WTOP came to Marstudio again in search of a bold and effective bus tail advertising campaign that would incorporate their new logo, we knew we had our chance to impact the advertising world with short, smart, and to-the-point messaging.[…]
WTOP approached Marstudio last year to design a series of clever, eye-catching bus ads to motivate commuters to tune in to “Washington’s all-news radio station.” Pleased with the results, they joined us again in 2014 for a second series of bus ads and a series of dioramas (free standing signs),[…]
When WTOP, “Washington’s all-news radio station”, approached Marstudio in need of a bus advertisement that went above and beyond the accepted norm in the Nation’s capital, we dove headfirst into our research.
It is well known that the most important aspect of mobile advertising—as with other forms of advertising—is engagement.[…]