Project Challenge
When 21st Century approached Marstudio they were already enjoying healthy growth. However, they were realizing that their brand was no longer keeping up with the fast-paced world of exhibit design and management. We set on a collaboration journey to rebrand the company and infuse much-needed vitality and vibrancy into their brand. The new colorful logo now represents all the facets of the 21st Century’s capabilities and also distinguishes them as one of the leaders of their industry.
Marstudio’s Solution:
We knew from the onset that the name was going to remain the same. Therefore, we embarked on designing a new monogram that paid homage to their old logo but made it so much more conceptually sound and meaningful. Their new logo is constructed of folded panels in different colors that represent the booth panels that are used to construct tradeshow spaces. The colors represent the diversity of materials, people, and industries they serve. This brand refresh was carefully executed to leverage their existing brand equity but give them an entirely new look and feel that would allow them to easily distinguish themselves from the competition.
Brand Expansion:
As the new brand was being solidified we also planned the redesign of the 21st Century Expo Groups website and our talented graphic designers went to work to leverage the logo’s new colors and visual language into their new web design.
We also designed all of their presentation templates, capability statements, sales slicks, flyers, emails, social graphics, and more to give them all the tools they needed to dominate their market. Overall the rebranding initiative was amazingly successful and has positioned them as a powerhouse in the tradeshow industry.
