When The Big Greek Cafe approached Marstudio they already had a viable brand and business, however, they were experiencing brand inconsistencies across their marketing platforms and collateral; in other words, their brand health score was not optimum.
Their website was not functioning properly and they did not have any food images that accurately showcased their unique homemade cuisine.
In addition, they were experiencing pain points when it came to their social media presence, and they had a few other expansion initiatives in the pipeline which needed to be executed.
Marstudio sprung into action right away since the timeline for a lot of Big Greek Cafe’s initiatives was very aggressive. We initiated a brand refresh to streamline their brand and created a branding system for them that could apply across all of their digital and print collateral.
After refining their brand we turned our attention to their immediate needs which was the design for their food truck wrap.
After that, we focused on capturing amazing photos of all of their menu items for their website and social media. Once we had our photos we then leveraged them in all of their subsequent collateral such as one-sheets, posters, and other digital assets.
Our efforts did not end with their branding assets, we also helped produce their environmental graphics such as wall murals, digital menu boards, and window clings that give their restaurants the branded look they needed to set them apart from their competitors.