My Chief Marketing Officer News and Updates

WE WON! My Chief Marketing Officer Wins 2 Prestigious MarCom Awards

My Chief Marketing Officer is the proud winner of two 2012 MarCom Awards! We are very excited to announce that we submitted two entries this summer and received awards for both in the categories of Print Brochure and Branding Campaign. Our brochure design for Dynamic Hive won a Platinum Award (which is the highest possible recognition), and the design campaign we created for iSee Case received an Honorable Mention Award. Our work was selected based on its excellence in quality, creativity, and resourcefulness.

MarCom Awards is an international, very well respected, and highly prestigious creative competition that accepts entries from a variety of different of industries, companies and countries. It has grown to be one of the biggest competitions of its kind and has over 6,000 entries each year. Only 18 percent of the competition’s entries win a Platinum award and 10 percent win Honorable Mentions. The winners range from ad agencies to PR firms to freelancers to large corporate marketing firms to design shops like My Chief Marketing Officer. Through this competition, MarCom recognizes excellence in writing and design of print, visual, audio and web materials and programs, and it is judged by the leaders in each of these industries.

We could not be more thrilled to have won these awards and it is proof that our work is only getting better! It isn’t easy competing against companies with clients like Sonoco, US Air Force, Hasbro, Redbox, Google, Tiffany & Co, CVS Pharmacy, Toyota, Hilton, Epson and the Salvation Army. But we did it! And we’re very proud of this great accomplishment. Now back to work on our future entries for Marcom 2013…

Check us out on the list of winners at marcomawards.com/winners/.

Potomac Physicians Associates’ Colorful New Branding

Potomac Physicians Associates’ colorful new branding is complete! After much deliberation, we have delivered what we think is a very cool, unique new logo design to our client, PPA. Here at My Chief Marketing Officer, we had explored countless options for this new brand and ultimately, came full circle. The logo you see here was one of our initial concepts and it proves that sometimes your first ideas are your best. This colorful, happy and fresh logo embodies everything that PPA stands for and we are very excited to start expanding their brand to its fullest potential.
 
To read more about this project, visit our blog post at My Chief Marketing Officer Update: Potomac Physicians’ Associates Colorful New Branding.

Montgomery Medical Services has a fresh new brand

Montgomery Medical Services has a fresh new brand! We have been working hard to create a visual identity for MMA, which is an advertising, marketing, acquisition, procurement, and consulting firm that specializes in the strategic implementation, and expansion of new or existing medically related services. The logo, letterhead, envelope, branded folder design, full color flyer, and business cards are just a few of the marketing collateral pieces we’ve completed so far to help point their business in the right direction.

We’re Open for Business!Come by our newly renovated studio in Rockville Town Square.

We’re open for business! Come by our newly renovated studio in the heart of Rockville Town Square. My Chief Marketing Officer is a state of the art facility with highly qualified and experienced Graphic Designers, Developers and a Creative Team all under one roof! We have extremely diverse capabilities in print design, web design and development, multimedia and a plethora of other creative disciplines and it all starts here. Consultations, kick-off meetings, project brainstorming sessions and long term campaign management are an everyday part of life at My Chief Marketing Officer. Headquartered in Rockville, MD, we conduct business locally (Washington, DC, Maryland, Virginia) and nationwide. Please feel free to stop in and say “Hi.”

My Chief Marketing Officer CEO Sherwin M. Shafie to Host the Red Carpet event at Rising Stars for Nataline’s Fashion Legacy

My Chief Marketing Officer CEO Sherwin M. Shafie will be hosting the Red Carpet event at Rising Stars for Nataline’s Fashion Legacy benefiting the Nataline Sarkisyan Foundation presented by the Maryland Center of Fashion Design.

The Nataline Sarkisyan Foundation was created to honor Nataline Sarkisyan and the aspirations she had.  Despite being diagnosed with leukemia, there were some things which leukemia just could not take from Nataline…. her teenage dreams and hopes of organizing and holding a fashion show. 

Nataline lost her courageous battle on December 20, 2007 , after her insurance company CIGNA denied her a chance to keep fighting, but her dream will be fulfilled and her loving, generous spirit will live on forever. Every July, in homage to Nataline’s birthday, Fashion Legacy will be held.

The annual proceeds of ticket sales to the fashion show, together with benevolent contributions to Fashion Legacy, will provide grant scholarships to eligible students attending a fashion or culinary learning institute and Medical school. Nataline’s dreams will, in turn, help one of her peers live their dream.

“I am honored to be a part of this charity and the opportunities it provides our young aspiring students.”

Sherwin M. Shafie,
CEO My Chief Marketing Officer

For more information please visit: www.natalinesarkisyan.com

Chad Dukes, Disc Jockey and one half of ‘The Big O and Dukes’ Radio Show Selects My Chief Marketing Officer to Design & Develop Pork Patrol’s Blog.

My Chief Marketing Officer is proud to announce that Chad Dukes, Disc Jockey and one half of The Big O and Dukes radio show on 99.1WHFS has selected our capable and creative team to design and develop his Pork Patrol blog www.beerandpig.com. The site is going to be dedicated to delicious BBQ and frosty beer reviews of the Washington DC Metropolitan area and beyond.

Over the next few weeks My Chief Marketing Officer’s capable design and development team is going to spring into action and collaborate with Chad to realize his ideas and form them into a beautiful and functional blog that his loyal fans in Washington DC Metropolitan area and around the country can access and enjoy. The website will become an invaluable resource for all lovers of beer and pork providing useful reviews and tips on where to find the most delicious pork barbecue and frosty beers around.

My Chief Marketing Officer designs and develops a website to help a friend in need

A few months ago tragedy struck and one our dear friends lost all her possessions in a massive fire. Everyone at My Chief Marketing Officer shared her pain and we were determined to help her get back on her feet. The idea came about to create a website for her and help promote it among her friends and ours so that they could help her in any shape or form that they could.  We rolled up our sleeves and got to work. In one day we visited the site of the fire, took photographs, brainstormed about the logistics, then had a small website designed and developed that not only encapsulated the tragedy by showcasing the devastation the fire had caused but also gave our friend in need a platform that allowed her to receive donations from friends and family towards rebuilding her life. We also provided her friends with a platform to express their support by giving her the much needed encouragement she required to keep her strength and move forward.

Visit burningpiano.com

My Chief Marketing Officer Creates an Exciting New Identity for Kellogg Conference Hotel’s The Breaklounge

Kellogg Conference Hotel approached My Chief Marketing Officer to create a brand for their newly constructed lounge. My Chief Marketing Officer became involved with the project early on and even had some constructive input in picking a name for the hip and chic lounge.  Hence The Breaklounge was born. Once the name was chosen My Chief Marketing Officer went to work and created a logo that would complement the original Kellogg Conference Hotel brand. The original brand colors were creatively utilized to design a unique identity for the lounge and all its print and web collateral. My Chief Marketing Officer created the food and drink menus in addition to a host of marketing collateral such as membership cards to promotional flyers. My Chief Marketing Officer even went as far as professionally photographing the Breaklounge to assure the brand consistency of all the marketing collateral.

So far the response has been off the charts and everyone is enjoying the cozy little lounge and its relaxing atmosphere. Yet the work is not even started for Kellogg Conference Hotel is poised to aggressively market the lounge to their existing clientele and turn it into the place to unwind after a long day and My Chief Marketing Officer is going to help them achieve their goals every step of the way.

Visit the breaklounge.

My Chief Marketing Officer launches abstract artist Susan Levin’s website

Susan Levin, a prolific abstract artist, approached My Chief Marketing Officer at a time when she was in dire need of a website update for an upcoming tradeshow that she was planning to attend. Like some of Marstudio’s other clients, Susan was having a tough time reaching her freelance designer that took care of her website maintenance. My Chief Marketing Officer stepped up to the plate and not only met her needs but also helped reinvigorate her brand image and design a new website for her that effectively showcases her amazing paintings the way they are meant to be presented.

In line with the website design efforts, My Chief Marketing Officer also welcomed the challenge of re-photographing and producing her entire collection of work to ensure that the quality of the photographs was accurate, and matched the detail, color, and tonality of the pieces themselves. My Chief Marketing Officer restructured Susan Levin’s entire website by categorizing her work for ease of browsing, and created a blog for her that she makes regular use of to keep her fans abreast of her activities.

Setup and implementation of social networking sites to help raise awareness and spread the word about Susan’s beautiful craft was the next natural progression of the design and development process. The new website is built with the latest web development technologies, and since she has opted to have My Chief Marketing Officer take on the task of maintaining her website, they make sure that it stays current and relevant for years to come.

Since the launch of her new website, Susan has received plenty of praise and numerous art galleries in the Washington Metropolitan Area and beyond have expressed interest in showcasing her work. Susan’s new website has increased her online profile by leaps and bounds, and has led to a steady and incremental incline in relevant web searches. Susan has grand plans for her future as an abstract artist and My Chief Marketing Officer is grateful to have the opportunity to help her achieve her goals.

To view more of Marstudio’s design work, please visit our portfolio section.

Medmarc®, the leading expert in the products liability risks facing medical technology and life sciences companies, has chosen My Chief Marketing Officer to help refresh its online brand presence

Medmarc® is the leading expert in the products liability risks facing medical technology and life sciences companies, and they have started an aggressive initiative to refresh their web presence and increase their brand appeal and reach. To achieve this goal they have chosen My Chief Marketing Officer, a strong brand and web strategy and design company, to help realize their initiative. The project has just begun but My Chief Marketing Officer, Inc. has already started to put the creative wheels into motion to come up with a fresh and effective new look and strategy to broaden Medmarc®’s brand reach and help increase the effectiveness of its marketing messages.

The collaboration between Medmarc® and My Chief Marketing Officer will not be limited to web-only collateral. The plan of action is to create an effective brand strategy and fresh marketing look that can be used across traditional as well as current marketing mechanisms to help raise maximum brand awareness and promote Medmarc®’s exceptional solutions the best way possible.

To view more of Marstudio’s work, please visit our portfolio section.

My Chief Marketing Officer redesigns and launches Kellogg Conference Hotel’s new reservation system

As part of Marstudio’s full branding strategy for Kellogg Conference Hotel’s website, the reservation page had to fit the look and feel of the rest of the site design. Marstudio’s design and development team got to work on creating a clean and easily navigable design that wouldn’t interfere with the user’s ability to place a reservation quickly, to his or her specifications.

The task of redesigning the reservation process was not an easy one since our development team needed to stay within the customization limitations of the automated system; however, at the end, the transition between Kellogg Conference Hotel’s website and the third party application that serves as the booking engine was seamless. Most hospitality businesses utilize third party reservation systems that are not easily customizable, therefore the task of designing the booking engine’s interface became a delicate procedure in order to make sure that the design would not infringe upon the default functionality of the system.

To view more of Marstudio’s design work for Kellogg Conference Hotel, please visit our portfolio section.

My Chief Marketing Officer launches Kellogg Conference Hotel’s new and improved website.

My Chief Marketing Officer is proud to announce the launch of Kellogg Conference Hotel’s newly redesigned website. The launch followed several months’ worth of diligent design efforts and close attention to detail, the ultimate goal being to implement a new design with a fresh, seamless, and aesthetically high-end sensibility. The latest innovations in development functionality were utilized so that the conference hotel’s potential customers can navigate the site with ease, contact the relevant offices, sign up for mailing lists, and book reservations.

Despite having dynamic functionality and animation, the site is iPad-friendly, as it was developed without the use of Flash. With tailored SEO as well as a capable blog engine, the launch of Kellogg Conference Hotel’s new site has not only been a success, but a pleasure as well.

My Chief Marketing Officer was also responsible for redesigning Kellogg Conference Hotel’s full branding, identity, and promotional print collateral.

To view more of Marstudio’s design work for Kellogg Conference Hotel, please visit our portfolio section.

Susan Levin, a local abstract artist, chooses My Chief Marketing Officer to redesign her brand and website.

My Chief Marketing Officer wins DESIGNFIRMS 2009-10 Web Award for Synergy D&C’s website design and development

The judges at DesignFirms have found www.synergydandc.com to be one of the “best on the Internet” and awarded My Chief Marketing Officer the DesignFirms 2009-10 Web Award.

Synergy Design & Consulting’s website is “[a] fresh, modern design for a Virginia-based design and construction firm,” asserts DesignFirms. The website nabbed an impressive 91 points out of 99 to solidify its winning position. The judges awarded Synergy D&C’s website with 29 points for creativity and design, a maximum 33 points for programming and compatibility, and finally 29 points for ease of use and effectiveness.

We at My Chief Marketing Officer would like to thank DesignFirms for bestowing this honor on our efforts and recognizing our hard work on this magnificent project. We also would like to thank Synergy D&C for their continued support and trust in our capabilities as a design and development firm, and for giving us the free range we needed to produce such high-caliber work. Last but not least we would like to congratulate and thank our hard working team of designers and developers here at My Chief Marketing Officer who worked countless hours and whose attention to detail ensured that Synergy D&C’s website is among the best of its kind.

Read about Marstudio’s award and collaboration with Synergy D&C on PRWeb.

To view more website designs by My Chief Marketing Officer, visit our portfolio section.

My Chief Marketing Officer recently designed and placed a new Capitol File magazine ad for the David Drew Clinic.

My Chief Marketing Officer continues to design beautiful and effective magazine and newspaper advertisements for Synergy Design & Consulting

Recently Synergy Design & Consulting amped up their marketing efforts by initiating an advertising campaign in multiple Northern Virginia venues, magazines and newspapers, such as the Northern Virginia Women’s Business Conference, Mantua Citizens Association and The Observer newspaper. Their goal is to increase their company profile in Northern Virginia’s local media and kickstart 2010 with a backlog of new clients. My Chief Marketing Officer has been helping them achieve their goal by designing beautiful and effective print advertisements.

To view more of My Chief Marketing Officer’s design work for Synergy Design & Consulting please visit our portfolio section.

Synergy Design & Consulting turns to My Chief Marketing Officer to design their ad for the Northern Virginia Women’s Business Conference Magazine

Synergy Design & Consulting has become one of the leading design and consulting firms in Northern Virginia and they are attempting to broaden their presence by advertising in the most relevant local mediums available.

The Northern Virginia Women’s Business Conference was the logical choice since Synergy D&C is a women owned entity. Synergy D&C realizes that the only way to pave their way to success and prosperity is to start local and initiate a grass roots marketing campaign to strongly position themselves as one of the leading design and consulting firms in the region. Since My Chief Marketing Officer had designed Synergy Design & Consulting’s branding and website, they approached them to take up the challenge of designing their advertising material for their marketing efforts with various magazines and organizations.

To view more of My Chief Marketing Officer’s design work for Synergy Design & Consulting please visit our portfolio section.

The David Drew Clinic has hired My Chief Marketing Officer to undertake their new advertising design campaign for Capitol File and Washingtonian magazines

The David Drew Clinic has asked My Chief Marketing Officer to help them formulate a comprehensive and effective advertising campaign for their executive healthcare services.

The task involves designing a series of ads and also assisting with formulating fresh and effective marketing messages. The new ads have a very specific focus and will try to highlight The David Drew Clinic’s highly experienced doctors and staff plus showcase their unwavering commitment to providing the most technologically advanced medical testing and monitoring system available. Their proven 10-year track record of survival among their patients is the main focus of this advertising campaign and they are hoping to increase people’s awareness of their unparalleled executive healthcare service and its incredible success rate.

Their new advertisements are going to appear in Capitol File and Washingtonian magazines, two of the most prominent national periodicals.

To view more of My Chief Marketing Officer’s design work for The David Drew Clinic please visit our portfolio section.

Anora Home continues to task My Chief Marketing Officer with designing their new ads for Spaces and Home & Design magazines

For years now Anora Home has tasked My Chief Marketing Officer to design beautiful ads to promote their new lines of modern and contemporary furniture in two of the most popular interior design magazines in the United States.

Their next ads are going to be showcased in the next issues of Spaces and Home & Design magazines, and My Chief Marketing Officer has spared no expense in designing the ads in a manner that garners the most attention and sets Anora Home apart from its competitors. The designs are simple, elegant, and bold; they were designed to be memorable and highlight the two most important features that matter most, the product and the name of the company. Simplicity has gone a long way for Anora Home and their ads are a true testament to the “less is more” mantra.

To view more of My Chief Marketing Officer’s design work for Anora Home please visit our portfolio section.

Kellogg Conference Hotel hires My Chief Marketing Officer to redesign and develop their website as part of their rebranding initiative

Months of fruitful rebranding collaboration between Kellogg Conference Hotel and My Chief Marketing Officer finally leads to the decision to redesign their website.

Kellogg Conference Hotel seized the opportunity to utilize My Chief Marketing Officer’s unique expertise in the field of website design and development to refresh their outdated site. The main objective is to improve the website’s visual appeal, functionality and relevance in terms of search engine optimization. Their current website does not accurately represent the range of services that they provide and, in its current state, is not acting as a viable sales and marketing tool. My Chief Marketing Officer is poised to take on this challenge and, with Kellogg Conference Hotel’s unwavering support, design and develop a unique website that would accomplish all the necessary goals set forward.

To view more of My Chief Marketing Officer’s design work for Kellogg Conference Hotel please visit our portfolio section.