In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]
As ubiquitous as snowflake decorations are this time of year, there are still some common misconceptions about the best ways to include the holidays in your marketing plan. Seasonal branding can be as simple as incorporating holiday colors into your logo,[…]
The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.
Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]
Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]
A Good Logo Tells a Story
Most everyone has heard of an “elevator pitch.” It’s the way you explain your business’ value proposition quickly to people you meet on an elevator before they get off at the next floor. To create that elevator pitch,[…]
A strong brand identity is vital to any successful company.
While the term “brand” is often misinterpreted, we think this simple definition sums it up quite nicely: “your brand is a promise to your customer.” It is the identity of your business and the soul of your enterprise—and,[…]
Branding is not a once and done thing. Branding is not a logo slapped onto a website. In fact, a good brand is a living entity—it’s the personality and soul of your business.
Once yours is established and rolled out to the customer the work is far from over.[…]
Successful companies stay relevant because they evolve and innovate, and that includes staying on top of their branding strategy. And despite what a lot of companies seem to think, simply tweaking your logo and crossing your fingers just won’t cut it.[…]