Marstudio Branding Portfolio
At Marstudio we are strategic branding experts. Through our comprehensive research process, we create unique visual brands for each of our clients. We provide you a visually pleasing and recognizable foundation to build your company’s image on and use across your multiple marketing initiatives. We invest ample time identifying your target demographic in order to create logos that resonate with them, hence helping distinguish your business from your competition.
HCT benefits from a strong service record, but their brand was not reflecting the high level of service that they were providing their customers. They also needed to establish HCT as a leader in their industry to compete with larger labs that provided the same service. We embarked on a rebranding initiative and leveraged some of the visual language of their existing logo to create an entirely new brand which was not only conceptually sound, but also helped establish their lab as an industry leader. We then propagated their new look and feel throughout their entire corporate identity and marketing collateral.
Anglin Consulting Group
Anglin Consulting Group is an up-and-coming government contracting entity that had already carved a niche for itself in the government sector. They really needed to appear as an experienced company with a strong presence in the field. That is what we focused on. We embarked on a rebranding initiative that had a strong conceptual backing from the company name. The new logo takes the shape of the letter “A” and is designed to look both like a compass and a protractor. The color combination is meant to inspire confidence and trust. Overall, the new brand has been a hit among Anglin’s peers and colleagues, helping the company command the high-profile presence it needed.
LendSolid is in the mortgage lending industry, which is not particularly known for an avant-garde approach design. So, when it came down to designing their corporate identity, we leveraged their elegant logo and color palette, which we had created earlier in order to give them some unique corporate identity items that easily set them apart from their competition.
A&S was looking to rebrand with a stronger focus on their two divisions, Home and Commercial. Both have stone and tile offerings, but to two different customer groups, using two different sales methods. A&S Home provides stone and tile as well as additional home design services and products directly to the consumers, while A&S Commercial primarily works with contractors. We created two different logos that worked together visually but still had clear distinctions for each division. We were able to associate the two brands without creating confusion online, within the company, and overall.
Celestial Fire Glass
Celestial Fire Glass was looking for a brand that was as eye-catching as their products. We explored how we could create concepts that embody the product and its associated name, focusing on the concept of celestial bodies. The product itself also gave us a lot of visual cues to work with. The colors represent the range of colors available for the product. Overall, this is a very fresh and sophisticated concept with multiple layers that can easily be used for marketing down the road.
Alstom is a French developer of integrated railway systems, and manufacturer of Acela trains. Alstom asked Marstudio to develop a brand that would give them prominence in their field and ensure they would stand out among the competition. We simplified the existing concept to its core strengths and designed a logo that could exist with and compliment the Amtrak and Acela brands while having the necessary presence to stand alone.
Ayoub N&H is a family owned and operated floor covering company. Marstudio created a custom logo which takes cues from Ayoub N&H’s heritage yet still appears modern and powerful. The complex nature of the shape is based on the embroidery and rug patterns. The letter A, representing Ayoub, is present in the shape and it is woven into the icon. The color palette is precise, sophisticated and portrays Ayoub N&H as an elite business that is competent and professional yet rooted in history and family heritage.
Brian Shefferman Law
Brian Shefferman Law, a criminal defense law firm, came to Marstudio looking to build a firm from the brand up. The letters “S” and “L” are intertwined in the icon, and the angles speak to the process of covering all possible angles when it comes to criminal defense. The three-dimensional nature of the icon presents stability and confidence, representing building a strong case to defend clients. The ultimate shape is very strong and cohesive which emulates Shefferman Law’s services.
CPeople, a leading provider of healthcare information technology consulting services, came to Marstudio for a brand refresh. We refined the existing concept to make it more modern, current, and sophisticated by fine-tuning the curves of the logo. The result is a more symmetrical and balanced look. The new typeface is custom-made and compliments the curves of the logo. Choosing an uppercase typeface conceptually conveys a sense of strength, authority, and stability, since consulting is all about competency and credibility. Small changes make the biggest impacts; this brand refresh is all about the details.
DC Spiritual Director
DC Spiritual Director’s core services set Marstudio on a path to create a design that not only had inherent meaning but also conveyed a certain feeling and perception right from the onset. Marstudio designed a logo that showcases DC Spiritual Director’s goal of “Sparking Hope, Igniting Change.” The flame represents passion, light, strength, and energy. It capitalizes on the energy that that DC Spiritual Director provides with his talks and how he helps spark lasting change in the people he engages with. The play of dark and light colors in the palette metaphorically represents spiritual guidance.
Digital Mobilizations, Inc.
Digital Mobilizations, Inc. is an Engineering Services corporation who came to Marstudio for a branding refresh and logo redesign. We focused on combining three conceptual elements in order to create a unique icon that represents the essence of the company. The strong lines of the icon speak volumes to the strength that Digital Mobilizations portrays. The stark lettering creates a strong contrast and gives the overall design a unique depth and sophistication. We then topped off the design with our selected tagline. Overall, this is a very strong brand that has great marketing potential with a good elevator pitch built in.
FitRec, a new social fitness app, was looking to create a strong brand with a focus on making bold fitness choices. A bold, visible logo and app icon were paramount in order to break from the clutter on phones riddled with other apps. One of the main concepts in the logo design was the idea of one person helping another and the sense of community associated with the FitRec app. The logo is essentially two interlocking hands grasping at each other’s forearms, forming a bond. We have coupled the bold icon with a short and catchy name, FitRec.