How Warner Bros. Used “Immersive Experiences” to Market ‘It: Chapter Two’

by Sam R.

In the world of marketing, the possibilities are seemingly endless when it comes to coming up with ways to sell your product. Each approach is unique, and companies have even been able to construct methods to sell products based off sounds and smell alone.[…]

How Short Should Your Social Media Videos Be?

by Annie K.

The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.

Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]

ADA Compliance

What it Means for Your Site to be ADA Compliant

by Annie K.

The federal Americans with Disabilities Act (ADA) is often associated with locations and accommodations certain companies must make for people with disabilities. However, there’s a component that also applies to websites.

Under Title I of the ADA, any business with a minimum of 15 full-time employees which operates for 20 or more weeks every year is covered by the law.[…]

meme

Marketing a Meme: How to Use Trendy Humor to Market

by Sam R.

Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.

In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]

Constant Contact vs. Mailchimp: Which Email Marketing Platform is Right for You?

by Annie K.

Despite the now bountiful ways to connect with your customer base, email marketing is still one of the most effective methods. Email marketing helps you build a base of customers, allowing you to engage with clients both old and new.[…]

Stranger Things

Stranger Things and the Power of Marketing Nostalgia

by Sam R.

If you’ve been anywhere online in the last month, you’ve probably heard about Netflix’s smash-hit series Stranger Things debuting its third season. Already, the show has broken several records, continuing to reign supreme for the streaming platform. In addition to making waves in the TV industry,[…]

Social Media

Why You Should Link to Social Media on Your Website

by Annie K.

Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]

Seasonal Branding

How Seasonal Designs Can Boost Sales

by Sam R.

In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

NN&C

Marstudio and the 2019 Marketing Membership & Communications Conference

by Marstudio Inc.

Marstudio is proud to announce that we will be exhibiting at the ASAE 2019 Marketing Membership & Communications Conference. The event takes place from June 6-7 at the Walter E. Washington Convention Center in Washington, DC. The purpose of this conference is to connect with a group of nonprofit and association executives who share a common focus in marketing,[…]