Brand Identity

What Is Brand Identity and Why Does it Matter?

by Marstudio Inc.

Brand identity is the visual elements a brand uses to distinguish itself and set the tone for its business. This includes the logo, the colors, fonts, and other visual elements. Strong brand identity may not seem important, but consumers make subconscious decisions based on a brand identity all the time.[…]

Big Greek Café New Website

Marstudio Launches The Big Greek Cafe’s New Brand and Website Design

by Marstudio Inc.

We are excited to announce the launch of the new website for The Big Greek Café, a fast-casual restaurant chain in Montgomery County Maryland. At The Big Greek Cafe, they believe that relationships, family, and community are built around sharing delicious meals.[…]

The Benefits of Keeping a Blog

by Marstudio Inc.

If you are looking to grow your business, increase engagement with your clients, and show your expertise, one of the most inexpensive yet efficient ways is by keeping an up-to-date blog.

Marstudio Has Transformed WeCare Private Duty Services’ Brand Presence

by Marstudio Inc.

When WeCare Private Duty Services approached Marstudio they already had a viable business. However, they were facing client acquisition challenges as a result of their old brand. Their old brand did not accurately represent their forward-thinking nature and exceptional service record. They had also grown beyond their humble beginnings and they were in need of a brand makeover to signal that monumental shift to a trusted and capable entity.

How Coronavirus Has Changed Marketing

by Marstudio Inc.

Many companies had to face the concerns of their clients and provide reassurance that procedures were in place to ensure their safety. Where once social media was full of promotions, it began to showcase the ways companies were keeping their employees and customers safe. One of the industries that were adversely affected was the food and beverage industry. Some small restaurants and food outlets perished immediately for they did not have enough financial cushion to allow them to adapt. Yet, some larger chains, specifically in fast-casual space, were able to cut cost and modify their operations to survive.

Social Distancing and Marketing

by Marstudio Inc.

Marstudio has been following CDC recommendations to help keep you and our employees safe during this pandemic, all while continuing to create assets for your business. Our work hasn’t stopped, and we’ve fine-tuned an approach that’s both safe and effective.

The Making of a Website: The Marstudio Way

by Marstudio Inc.

So, how do we create website magic? First, we start off by checking your current website to get a feel for your layout and what should be changed for user flow, accessibility, and/or aesthetic concerns. If you don’t have a website, we will send out a questionnaire to help us better understand your company and what a customer should know about your services.

Is Squarespace a Good Web Builder?

by Marstudio Inc.

Squarespace is one of the biggest website builders out there. The site often touts themselves as the website builder for blogs, portfolio sites and online stores especially, though other types of businesses have used it. Here are a few pros and cons to choosing Squarespace.

Making a Logo: A Look Inside the Involved Process

by Marstudio Inc.

A logo is an essential part of every company, oftentimes serving as a first impression of sorts to potential customers. So how do designers go about creating something so integral?