Every once in awhile, fear arises over the idea that SEO is dead. Skeptics gather and claim that everything people know about SEO from the last 30 years is useless, stating a myriad of reasonings to back their claim. But is it true?[…]
It’s probably likely that you’ve encountered the phrase “personal branding” in a casual setting. These days, people have interpreted the phrase to be about how one presents themselves in their everyday life. For example, according to this definition, how you define your strengths and characteristics on your resume is part of your personal brand.[…]
In the world of marketing, the possibilities are seemingly endless when it comes to coming up with ways to sell your product. Each approach is unique, and companies have even been able to construct methods to sell products based off sounds and smell alone.[…]
The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.
Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]
The federal Americans with Disabilities Act (ADA) is often associated with locations and accommodations certain companies must make for people with disabilities. However, there’s a component that also applies to websites.
Under Title I of the ADA, any business with a minimum of 15 full-time employees which operates for 20 or more weeks every year is covered by the law.[…]
Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.
In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]
Despite the now bountiful ways to connect with your customer base, email marketing is still one of the most effective methods. Email marketing helps you build a base of customers, allowing you to engage with clients both old and new.[…]
If you’ve been anywhere online in the last month, you’ve probably heard about Netflix’s smash-hit series Stranger Things debuting its third season. Already, the show has broken several records, continuing to reign supreme for the streaming platform. In addition to making waves in the TV industry,[…]
Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]