Tag: social media

How Short Should Your Social Media Videos Be?

by Annie K.

The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.

Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]

meme

Marketing a Meme: How to Use Trendy Humor to Market

by Sam R.

Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.

In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]

Social Media

Why You Should Link to Social Media on Your Website

by Annie K.

Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]

How the Power of a Social Media Strategy Can Increase Sales

by Annie K.

Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, Marstudio has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]

Marstudio Takes on the #MannequinChallenge

by Marstudio Inc.

Recently there has been quite a trend going around. We are not sure if it was inspired by the dropping temperatures outside, or if it was brought upon by our inner child’s desire to play freeze tag, or maybe because the biggest shopping season is now upon us.[…]

6 Steps to Rebrand a Product for Selling Online

by Sam R.

Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]

Free phone from Samsung for customer who drew a dragon

How to Use Social Media for Customer Service

by Annie K.

“Customer service” used to be something that only happened between you and your customers. But now, with social media, the whole world can see how you respond to customer feedback – making your reactions a form of marketing.

I’ve spoken about this topic at multiple workshops,[…]

A New Look for the Marstudio Blog

by Sam R.

A wonderful thing about creative industries is that you always keep learning. At Marstudio we’ve realized that with every project we take on, our knowledge base increases, and we want to share what we’ve learned with the world.

To do so in the best possible way,[…]

lifestyle brand

How to Create a Lifestyle Brand

by Marstudio Inc.

A hobby turns into a full-fledged business with some serious style in this Fast Company article. How did these two sisters turn their passion for jewelry making into a lifestyle brand? With authentic storytelling. Read about their incredible story here and uncover their secrets to getting people to fall in love with your brand.[…]