Today, Millennials are the target demographic for most marketers. This is because, at this point in time, Millennials have shifted to become the primary consumer base. However, their shopping trends vary vastly from Generation X or Boomers and if you’re trying to appeal to Millennial shoppers,[…]
The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.
Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]
Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.
In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]
Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]
Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, Marstudio has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]
Recently there has been quite a trend going around. We are not sure if it was inspired by the dropping temperatures outside, or if it was brought upon by our inner child’s desire to play freeze tag, or maybe because the biggest shopping season is now upon us.[…]
Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]
“Customer service” used to be something that only happened between you and your customers. But now, with social media, the whole world can see how you respond to customer feedback – making your reactions a form of marketing.
I’ve spoken about this topic at multiple workshops,[…]
A wonderful thing about creative industries is that you always keep learning. At Marstudio we’ve realized that with every project we take on, our knowledge base increases, and we want to share what we’ve learned with the world.
To do so in the best possible way,[…]