Marstudio Branding Portfolio
At Marstudio we are strategic branding experts. Through our comprehensive research process, we create unique visual brands for each of our clients. We provide you a visually pleasing and recognizable foundation to build your company’s image on and use across your multiple marketing initiatives. We invest ample time identifying your target demographic in order to create logos that resonate with them, hence helping distinguish your business from your competition.
Marstudio embarked on a redesign initiative to introduce completely new concepts that would represent Growing Innovations in a whole new way. Growing Innovations is an advocacy firm dedicated to supporting and educating new solutions to maintaining natural grass playing fields. The bidirectional triangles represent the exchange of information and a creative play on the educational concept. The color gradation reinforces the idea of growth from blue (sky) to brown (earth) and ultimately green (grass). This abstract design represents not only the landscaping industry, but the education that sets Growing Innovations apart.
The Natural Grass Advisory Group was launched by Growing Innovations, a client of Marstudio. With this concept, we attempted to present the educational aspect of this new endeavor. The letter “G” is highlighted to represent growth through the process of education. The main colors selected are the dark brown representing the earth and the green representing the grass and growth.
Acrebay, an investment management firm, came to Marstudio for a typeface-based branding concept. We created a distinct typeface, custom-designed for the Acrebay brand. Although subtle, the typeface has a considerable impact on how the brand is portrayed. We created a font that presents a modern, clean and crisp look. The letters are all designed with the same angled cut, to unify their look. The kerning has been adjusted to create a cohesive look without making the overall appearance congested. The delicate curves balance the letters’ structure, conveying a very solid stance overall.
The challenge was to reinvent Kicks Karate’s identity with a branding upgrade in order to maximize the potential of this martial arts academy. Marstudio’s team went to work refining the company’s existing logo, focusing attention on refining the lines, updating the typeface to make it more modern, and fine-tuning the color palette to a more sophisticated tone. The new logo integrates the typeface and icon, giving it a more cohesive look and simplifying readability. Both pieces of the logo can be used together or separately, resulting in a very flexible logo that works with a diverse set of applications.
Genesis Health Care
Marstudio focused on combining three main conceptual elements (fountain, tree, and roots) in order to create a unique icon that represents the core of what Genesis Health Care does for their patients. The clean, strong and fluid lines of the icon allow the whole concept to appear very modern, yet still present a very relatable and soft look. The dark brown easily grounds the icon and helps it display a rooted appearance. The curves help balance and serve as a stark contrast to the parallel lines, creating a clean and crisp logo that is memorable and iconic.
MLZ is a luxury travel and real estate agency owned by Meryl McGhee, and Marstudio’s branding goal was to reflect the high-quality services Meryl provides to her clients. We created an icon that symbolizes both luxury travel and real estate. MLZ’s initials form the void of the square, the lines creating an aerial visual of a city block that allows the user’s eyes to follow the path and rest on the corners. The directional arrows indicate how MLZ helps clients find the best location for both travel and living. This playful formation and the combination of vibrant colors make for a very clean and crisp logo
Mobile Accounting USA
Mobile Accounting USA is a full-service accounting firm that provides services either remotely or on-site depending on client needs. We attempted to preserve the previous logo’s essence and compliments its dynamic shape yet incorporates more substance and meaning into the new execution. The new logo is clean and modern while still remaining client-focused. The energetic shape of the logo provides movement, emphasizing the company’s mobile component. The concept is simple, clean and professional and still maintains the original idea while improving upon it.
Pinnacle Prosthetic Labs
Pinnacle Prosthetic Labs, LLC, is a central fabrication prosthetics lab. They requested that all marketing efforts for “Pinn Labs” remain consistent with the company’s orthopedics division, Pinnacle Orthopedic Services. Marstudio created an icon that spoke to versatility and precision while still paying tribute to the overall concept of a “pinnacle.” We created a stylized version of main brand’s existing logo by borrowing visual elements and then creating a similar visual language but with an entirely new and fresh look. The result is a very structural and abstract representation of that concept that expands on its meaning.
Resilicore, a business management consultant, came to Marstudio for a brand refresh. The goal was to retain a visual connection to the previous icon but update and refine the elements to provide a version with a cleaner execution. New applications were phased in, while keeping recognition between the new and old. Marstudio addressed the associated tagline and made it more specific and in tune with Resilicore’s core services. This new tagline essentially provides a great value proposition right from the start. Together the logo, typeface, and tagline provide Resilicore with a forward-thinking brand identity.
Sonoran Sky Pediatrics
Being a pediatrics practice, Sonoran Sky Pediatrics wanted to create a playful and fun brand. Marstudio sought to upgrade the existing brand to be more current and introduce new visual elements. The original font was lacking depth and visual texture, so Marstudio leveraged this font but stylized it and increased contrast to introduce depth. We introduced two symbolic icons, the biplane and the hot air balloon, in order to reflect the practice’s current and future interior design. Overall the design is more dynamic, colorful, and provides a much more refined look.
Splash by Paula
For Splash by Paula’s branding, Marstudio wanted the focus to be on Paula’s artwork, and on the transformation that it creates. Paula’s initial “P” splits the two sides of the shape, emphasizing the fact that she stands between a bland item and a creative work of art. This icon has been designed with endless potential in mind, with dynamic colors that can change based on the season, event, or even at random. The endless potential of this design treatment has so many implications when we use the logo across multiple print and digital platforms.
Trevigen, a biotechnology company, came to Marstudio for a branding overhaul. For Trevigen’s logo design, we created an abstract shape having the resemblance of a biological cell spheroid, a Trevigen product. The colors represent the chemical reaction a cell culture reagent goes through during a process, and the incomplete circle represents cell growth. Every aspect of the logo is connected to Trevigen’s products, as an abstract design filled with conceptual visuals that represent what Trevigen is all about and showcase the multifaceted organization.