Marstudio Branding Portfolio
At Marstudio we are strategic branding experts. Through our comprehensive research process, we create unique visual brands for each of our clients. We provide you a visually pleasing and recognizable foundation to build your company’s image on and use across your multiple marketing initiatives. We invest ample time identifying your target demographic in order to create logos that resonate with them, hence helping distinguish your business from your competition.
When designing Geminque’s logo, Marstudio wanted to capitalize on their biggest differentiator: offering more colors than any other supplier of decorative accents. Just as Gemnique has separated itself from its competition through colors, Marstudio wanted the logo to also distinguish the company through the use of colors. This resulted in layering translucent spheres of several different sizes and shapes. The colors affect one another just as they would if several different types of glass gems were laid on top of each other. The effect is bold, fun, creative, and eye-catching.
Enhesa is the market leader in global environmental, health and safety compliance assurance providing support to businesses worldwide. Enhesa’s logo includes a custom typeface and a complex, yet structured, icon composed of four “e”‘s. The icon represents Enhesa’s reliable system and inter-connectivity, and introduces Enhesa’s three main brand colors.
Mayorga Organics is currently known for their bold tasting coffees from South America, but is now diversifying their offerings to become a major organics food supplier. As part of this initiative, Marstudio was tasked to redesign their logo. We used their previous typeface as a base to custom design a new and unique font, and we replaced their former crown icon with imagery that better symbolizes what Mayorga offers. Although this branding refresh introduced key differences, we preserved the nostalgic feeling that the old logo provided their dedicated patrons.
Chester County Primary Care
Chester County Primary Care wanted a cutting edge logo that connected with younger generations. Marstudio constructed a logo from a series of dots that form the letters CCPC. The main concept was to create an icon that is a small puzzle, and very engaging. The discovery aspect of the logo gives it great staying power. The use of the dots also provides an opportunity for endless applications. The logo and typeface combination provides a very unique look that is not prevalent in the medical industry, setting CCPC apart.
Evntme is a start-up developing an App to help individuals and groups plan events. Marstudio created a custom typeface logo and icon for phone use. The letter “e”, which starts and ends the company name, has been designed to subtly resemble an inward facing arrow. This represents the function of the App: adding an individual into an event. The small location icon has been incorporated with the first “e” to emphasize the location feature of the App. Overall the logo is very sleek and modern, and contains conceptual elements that outline the main functionality and features of the App.
MaryAnne Fiorita Team
The MaryAnne Fiorita Team, a successful Montgomery County realtor, came to Marstudio for a brand refresh. As requested by the client, the inspiration for the logo was MaryAnne’s signature. The result is a beautiful, clean custom font that is reflective of the client. Marstudio also formed an icon from the first initials for smaller spaces. Both pieces of the icon can be used together or separately, resulting in a very flexible logo that works with a diverse set of applications.
Orthocare Solutions came to Marstudio for a brand refresh and a website redesign. For their logo, Orthocare was open to seeing new options, but was more interested in an updated version of their original logo. Marstudio modified the colors and altered the original logo slightly by removing shadows and intersections in order to clean up the look and make the icon appear more streamlined and crisp. The pairing with the new, rounder typeface and the introduction of a modern color palette made the existing icon more prominent and well balanced.
Performance Sport Systems
Performance Sport Systems is a Maryland-based company responsible for sports clubs, leagues, camps, clinics, and more for several sports including lacrosse, baseball, and crossfit. For PSS’s brand new logo, Marstudio created a simple shield shape (a nod to the previous logo) and turned it into a powerful emblem. At the top are abstract Maryland flag indicators to accompany the shield icon. The strong, iconic font gives the crest its ultimate identity: PSS. The shape sandwhiched between three parallel lines has been brought over from the original logo, creating brand continuity for current patrons.
Rock Creek Productions, Inc.
Rock Creek Productions, Inc. specializes in high-end, script-to-screen digital cinema production. They approached Marstudio in need of a new logo and website. Marstudio wanted to create a logo that referenced both aspects of the company name. The fish is associated with “Rock Creek” while the film incorporated in the tail references the “Production”. The colors are deep gray and lime green which are modern, powerful, and memorable. The design is very simple and iconic and also provides the viewer with enough visual information to create a lasting effect.
Shah & Kishore
Shah & Kishore, an Immigration and Family Law Firm, came to Marstudio for a brand overhaul. The final logo is made up of triangle formations, which individually can be interpreted as the “directional arrows” that Shah & Kishore provide. On the immigration side the idea is movement of an individual between countries; on the divorce law side it is the separation of two parties. Within the logo, the arrows form the letters “S” and “K”. The color palette separates the two sides of the business and the overall shape forms an upward pointing arrow. The typeface design is modern and cohesive.
Vanilla, Inc. is a desserterie that needed a new identity. The cornerstone of Vanilla’s branding is the logo. It is modern and elegant and the muted colors and minimal design are a perfect compliment to the multi colored treats. The simple illustrated flower at the top of the logo is a powerful icon representative of the vanilla flower. It is an important part of the logo because of its versatility and recognizability. The modern font for “Vanilla” plays nicely with the traditional serif font of “Desserterie”, and the dotted rules hold the logo together.
MacArthur Medical Center
MacArthur Medical Center, located in Texas, has a high-tech office with a completely paperless EHR system, but that doesn’t mean they don’t believe in good old-fashioned patient care. In order to create an icon that fused the two ideas together (attentive patient care and cutting-edge technology), Marstudio relied on clean, simple lines and calming, welcoming colors. MacArthur was interested in using a daisy, from their original logo, and Marstudio happily complied. The final logo design features a minimal, fresh daisy enclosed in a circle, with a bright yellow center, mint green background, and soft brown lines.