A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care, skin care, cleaning, and more.
Just*’s packaging is 100% natural and biodegradable. The front of each gray paper carton features a cutout showing the traditional plastic bottle the product would usually be found in. This clever campaign is challenging people to go back to the basics and use nature’s remedies instead of harmful chemicals.
Would you be willing to use a box of oranges instead of buying a traditional insect repellant? Or how about a box of cinnamon sticks as your mouth wash? Let us know what you think! To read more about this product line and marketing strategy, check out the original article by clicking here!